About the Role
We're seeking a creative and versatile Content Writer to join our team and craft compelling content across multiple digital platforms. This role is perfect for a storytelling enthusiast who can adapt their writing style to engage diverse audiences across social media, websites, and marketing campaigns.
Key Responsibilities
- Develop and execute monthly social media content calendars across multiple platforms (LinkedIn, Instagram, Facebook, X, TikTok, YouTube) with platform-optimized copy.
- Write engaging, SEO-optimized blog posts and articles that drive organic traffic and establish thought leadership.
- Create and refresh website content including landing pages, service descriptions, about pages, and product copy.
- Craft compelling campaign copy for email marketing, paid advertising, and promotional initiatives
- Collaborate with the marketing team to align content with brand voice, campaign objectives, and business goals.
- Conduct research on industry trends, competitor activities, and target audience preferences to inform content strategy.
- Edit and proofread content to ensure grammatical accuracy, brand consistency, and message clarity.
- Repurpose and adapt content across different formats and channels to maximize reach and engagement.
- Monitor content performance metrics and refine approach based on analytics insights.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or related field
- 2-4 years of proven experience in content writing, preferably in digital marketing or agency environments
- Exceptional writing, editing, and proofreading skills with strong command of grammar and style
- Portfolio demonstrating versatility across different content types (social posts, blogs, website copy, campaigns)
- Experience creating content calendars and managing editorial schedules
- Familiarity with social media platforms and their unique content requirements
- Ability to write for different industries and adapt tone/style to various brand voices
