Content Writer & Social Media Strategist (Scriptwriting + Brand Growth Focus)
(Full-Time)
About the Role
We are looking for a high-impact Content Writer & Social Media Strategist who can do more than just write - someone who understands how content drives attention, followers, and brand recall.
This role is heavily inclined toward scriptwriting, crisp copy, and short skit-style content designed specifically for social media platforms. The ideal candidate knows how to turn ideas into engaging, scroll-stopping narratives that build brand awareness and directly contribute to follower growth.
If you understand social psychology, trends, hooks, and storytelling, and can translate that into written scripts and content strategies that perform - this role is for you.
- Writing short-form scripts and skits tailored for Instagram Reels, YouTube Shorts, and other social platforms
- Creating content that increases followers, not just fills a content calendar
- Shaping and executing brand-led content strategies that improve awareness, recall, and engagement
- Blending creative writing + strategic thinking + performance mindset
Key Responsibilities
- Write crisp, engaging scripts for short-form social media content, including skits, dialogues, hooks, and storytelling formats.
- Develop content ideas that are trend-aware yet brand-aligned, ensuring originality rather than copying viral formats blindly.
- Contribute to and help shape social media content strategies with a clear focus on growth metrics (followers, reach, engagement).
- Create captions, overlays, and narrative flows that enhance video performance and retention.
- Collaborate with video editors, creators, and marketing teams to ensure written content translates effectively on screen.
- Understand platform-specific content behavior and tailor scripts accordingly (pacing, tone, length, hooks).
- Support brand strategy through consistent tone, voice, and messaging across all social content.
- Analyze what's working and iterate content formats to continuously improve performance.
- Stay updated on social media trends, creator formats, and emerging storytelling styles.
- Act as a strategic marketing lead for assigned clients - shaping positioning, storytelling, and content direction to generate demand and not just engagement.
- Use storytelling and persuasive writing skills to convert attention into interest, inquiries, and follower growth.
- Serve as the primary content point of contact for clients - understanding their goals, presenting ideas, aligning on strategy, and acting as a bridge between internal creative teams and client expectations.
- Take complete ownership of assigned social media pages - leading content direction, tone, growth strategy, and overall performance as if the brand were your own.
Required Skills & Profile Fit
- Strong writing and scriptwriting skills, especially for short-form video content.
- Proven understanding of social media growth mechanics and what drives followers increases.
- Ability to write short skits, dialogues, and punchy narratives that feel natural and platform-native.
- Experience or strong interest in brand strategy and content-led growth.
- Sharp sense of hooks, pacing, and audience psychology.
- Ability to think both creatively and strategically - ideas + execution.
- Comfortable collaborating with creative teams and adapting content based on feedback.
- Clear communication and ability to articulate content rationale.
Nice to Have
- Experience working with creator-led or brand-led social media accounts
- Understanding of performance-driven content (what converts attention into followers)
- Familiarity with meme culture, trends, and internet storytelling formats
- Experience ideating content for startups, consumer brands, or digital-first companies
Who Will Thrive in This Role
- Writers who think in reels, not paragraphs
- Content creators who care about impact, not just output
- Strategists who believe writing is a growth lever, not a support function
- People who can balance brand integrity with virality
