- Content Creation: Write well-researched, engaging, and SEO-friendly content, including blog posts, articles, website content, product descriptions, and more.
- Keyword Optimization: Conduct keyword research and strategically incorporate relevant keywords to improve search rankings.
- On-Page SEO: Optimize content for search engines by following best practices for meta titles, meta descriptions, headers, and internal linking.
- Content Strategy: Collaborate with the marketing team to develop a content strategy that aligns with business goals and audience needs.
- Competitor Analysis: Analyze competitor content strategies and identify opportunities for improvement.
- Editing & Proofreading: Ensure content is grammatically correct, well-structured, and free from errors before publishing.
- SEO Trends & Updates: Stay updated with the latest SEO trends, Google algorithm changes, and content marketing strategies.
- Link Building: Support backlinking efforts by creating shareable and link-worthy content.
- Content Performance Analysis: Monitor and analyze content performance using tools like Google Analytics, Search Console, and SEO tools.
- Collaboration: Work closely with designers, developers, and other teams to ensure content is visually appealing and aligned with brand guidelines.
- Social Media & Marketing Support: Repurpose and optimize content for social media and email marketing campaigns.
- Creativity & Innovation: Bring fresh content ideas to engage users and enhance online visibility.
Requirements:
- Experience: 2+ years of experience in content writing and SEO.
- Skills: Strong writing, editing, and research skills with a deep understanding of SEO principles.
- Tools Knowledge: Familiarity with SEO tools like Ahrefs, SEMrush, Moz, and Google Analytics.
- Education: Bachelor's degree in English, Journalism, Marketing, or a related field.
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