Content Writer Senior Specialist

About the company

Founders today are building global companies from day one but the systems that manage their money were built for a different era. Aspire exists to change that!

We're building the financial operating system for global founders, bringing banking, software, and automation into a single platform so businesses can move faster across borders and stay focused on building.

Aspire is built by people who think from first principles, care deeply about solving hard problems, and take real ownership of their work. Our team brings global experience from leading fintech and technology companies, and many of us are former founders and operators who understand what it takes to build thoughtfully, make trade-offs, and deliver at scale in a global environment.

Backed by leading global investors including Y Combinator, Peak XV, and Lightspeed, Aspire has been trusted by more than 50,000 startups and growing businesses worldwide to manage their finances since 2018. Together with partners like J.P. Morgan, Visa, and Wise, we're building for the next generation of global companies.

About the Role

Aspire is expanding rapidly across Asia and the US and we're investing in content that's genuinely useful for our ICP: founders building across borders. We're hiring a Content Writing Senior Specialist to write, optimize, and refine high-quality content that matches Aspire's tone of voice and supports our SEO content plan.

This is a hands-on writing and editing role for someone who ships consistently, cares about craft, and can turn a clear brief into a strong piece of content. You'll work closely with the SEO team to execute their strategy writing new pieces, improving existing pages based on clear optimization instructions, and raising the quality bar across the content library.

You'll also act as an editor for freelance content, reviewing drafts for clarity, accuracy, structure, and ToV. You'll collaborate with freelancers directly to improve output quality partnering closely with the SEO manager to keep standards high and delivery smooth, without being a formal people manager.

If you've written in a fast-paced newsroom, agency, or fast-growth startup, and you enjoy making complex topics feel simple, you'll fit right in.

What You'll Do

Produce & optimize quality content

• Create content that differentiates Aspire in the fintech space, deepens trust with founders, and brings our cross-border narrative to life.
• Review, edit and upload content created by in-house and freelance content writers
• Optimize new and existing content based on SEO briefs and instructions, including improving structure, on-page elements (titles, headings, internal links), clarity, and intent match and working with freelancers to apply those improvements consistently.

Cross-Functional Collaboration

• Reporting directly to SEO Global Lead, you will work closely with PR, Campaigns, Social Media teams to bring content to life, and ensure the strategy ladders up to broader company objectives.
• Coordinate with the Brand team (but not directly manage Brand content) to ensure alignment on priorities.

Lead & Manage

• Work with the SEO managers to coordinate a small group of in-house and freelance writers setting clear briefs, giving actionable feedback, and raising the quality bar across drafts.
• Uphold Aspire's tone of voice, ensuring content feels founder-first, global, and high-taste.

About You

• 24 years of experience in content writing, journalism, editorial, or content marketing ideally in fast-paced or high-growth environments.
• Strong writing and editing skills with a sharp eye for structure, narrative flow, and tone. You care about the details and you genuinely enjoy the craft.
• Basic SEO awareness: you can follow briefs, implement on-page updates, and catch obvious issues like misaligned intent, weak headings, and internal linking gaps.
• Comfortable coordinating a small group of freelance writers (partnering closely with the SEO managers) keeping output quality high, giving clear feedback, and supporting smooth delivery, while staying hands-on day to day.
• Confident reviewing and improving other writers work tightening drafts, fixing clarity issues, aligning to Aspire's ToV, and ensuring factual accuracy.
• High editorial standards and strong judgement you know what good looks like, and you can explain why something works (or doesn't).
• Comfortable in newsroom-style or agency environments where speed, clarity, and adaptability matter you're resourceful, pragmatic, and can handle shifting priorities without losing quality.

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Aspire. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Aspire may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Aspire's Candidate Privacy Notice