JOB SUMMARY:
We are looking for skilled and detail-oriented Content Writers to support the SEO initiatives and content marketing efforts for our US e-com businesses. Ideal candidate will have 2 years of experience creating SEO-friendly content and working closely with Digital Marketing teams to improve organic visibility. Experience writing for e-commerce websites is a strong advantage.
Key Responsibilities:
1. SEO Content Creation
- Write high-quality, SEO-optimized content including blogs, category pages, product descriptions, landing pages, and FAQs.
- Optimize content for target keywords, search intent, and readability based on SEO guidelines.
- Implement best practices (headings, internal linking, meta descriptions, content structure).
2. Collaboration with SEO Team
- Work closely with the SEO team to execute content briefs, keyword strategies, and optimization recommendations.
- Support content updates and refreshes for existing pages based on performance data.
3. E-Commerce Content Support
- Write and optimize product and category-level content for better search visibility and conversions.
- Create informational and commercial content to support buyer journeys (guides, comparisons, use cases).
- Help develop content that improves engagement and supports organic conversions.
4. Content Quality & Optimization
- Ensure content aligns with brand voice, accuracy, and quality standards.
- Update and optimize older content to maintain freshness and relevance.
- Optimize content for UX elements such as scannability, clarity, and engagement.
- Enter, update, and maintain data accurately in spreadsheets and internal systems.
- Perform online research and collect required information based on provided guidelines.
- Verify data for accuracy, completeness, and consistency.
- Maintain structured records and documentation.
- Follow defined processes and instructions for daily tasks.
- Identify and report data errors or inconsistencies.
- Support the team with additional data-related tasks as required.
What We're Looking For
2+ years of experience as a Content Writer with a strong focus on SEO-driven content
Good understanding of search intent, keyword placement, on-page SEO basics, and content structure.
Experience working with SEO teams and executing content briefs and optimization recommendations
Preferred familiarity with e-commerce content writing.
Basic understanding of UX-focused writing (scannability, headings, clarity, engagement)
Strong research skills with the ability to gather, verify, and organize information accurately.
Excellent command of written English, grammar, clarity, and readability
