Content Writer

We are seeking a highly creative and skilled Content Writer to help us with in-house content planning, content and copywriting, editing and management.

JOB DESCRIPTION

Role - Content Writer

Duration - Full time

Location - Gurgaon

Experience - 2+ years

Responsibilities:

• Research industry-related topics (combining online sources, interviews and studies).
• Campaign Copywriting: Write punchy, click-driven captions for Instagram, Facebook, and Pinterest that align with fashion trends and drive sales.
• CRM & Lifecycle Marketing: Craft high-converting automated email journeys and trendy personalized WhatsApp/SMS alerts.
• Website & E-commerce: Draft compelling product descriptions, size guides, and landing page copy to maximize conversion rates.
• Performance Marketing: Create ad copy variations (Facebook, Google) and email marketing/SMS campaigns to support sales funnels.
• Brand Storytelling: Write articles, brand journals, and newsletters that communicate the brand's ethos, sustainable practices, or styling tips.
• SEO Optimization: Conduct keyword research and write search-friendly blogs to drive organic traffic.
• Familiarise yourself with in-house Content Management Systems.
• Proofread and edit all written content before publication.
• Submit work to managers for input and approval.
• Coordinate with marketing and design teams to fulfill content requirements.
• Ensure all-around brand tone consistency.

Ideal Candidate

• CRM Tool Familiarity: Hands-on experience writing for marketing automation platforms like Klaviyo, Clevertap, WebEngage, or Omnisend.
• Experience: 1–4 years of experience in copywriting or digital content, preferably within the lifestyle or apparel industry.
• Trend Awareness: A strong understanding of the fashion landscape, current trends, and cultural moments.
• Tone: Ability to adapt writing styles-from witty and casual social media posts to persuasive, luxury-driven product copy.
• Skills: Knowledge of SEO, and social media algorithms is a major plus.

Qualifications

• Portfolio of previously published work.
• Experience doing research using multiple reliable sources.
• Ability to meet deadlines and work in a fast paced environment.
• Education: Degree in Mass Communication, English, Marketing, or Journalism.