We are looking for a passionate and creative Content Executive to join our growing marketing
team. If you're a content enthusiast with a knack for producing engaging, informative, and
SEO-friendly content, we'd love to hear from you.
Job Description
As a Content Executive, you'll be responsible for creating and managing high-quality content across a range of channels to enhance our brands authority, attract new customers, and establish our estate and letting agents as trusted industry leaders.
Reporting to the Head of Brand and Communications, you'll collaborate closely with the whole marketing team and external suppliers to develop content strategies, execute campaigns, and support our content marketing efforts.
Key Responsibilities
- Content creation: Write, edit and use existing and emerging AI platforms to create
engaging content for a range of on and offline channels, including websites, PPC, social
media, and email campaigns. You'll also contribute to printed assets including
brochures, posters, and canvassing materials.
- SEO optimisation: Implement SEO best practices in all content to drive organic traffic
and improve search engine rankings.
- Content strategy: Assist in developing content calendars, ensuring consistent
messaging across all platforms.
- Research: Conduct research - including SEO keyword research - on market data,
industry trends, competitor content, and customer pain points to create informative and relevant content.
- Brand consistency: Ensure all content aligns with tone of voice and brand guidelines.
- Social media: Manage social media content, including posts, stories, and engagement strategies.
- Performance tracking: Use analytics tools to monitor content performance and
optimise based on data-driven insights.
- Collaboration: Work with key stakeholders to ensure content aligns with business
goals and customer needs.
Requirements
- Experience: 4 plus years of content creation experience, ideally in the property, real
estate, or a related industry.
- Writing skills: Excellent written communication skills with the ability to write clear,
concise, and engaging copy.
- Confidence with AI: Experience using AI tools to generate, refine, and personalise
content while maintaining brand tone and consistency.
- SEO knowledge: Familiarity with SEO tools and techniques, such as keyword research, on-page SEO, and content optimisation.
- Digital marketing: Experience with writing for digital channels, including email, social media and websites e.g. blogs.
- Attention to detail: Strong editing and proofreading skills with a keen eye for detail.
- Creative thinker: Ability to generate fresh ideas and adapt content for different
audiences and platforms.
- Organisation: Excellent time management skills with the ability to manage multiple
projects and deadlines.
- Team player: Collaborative and proactive, with the ability to work effectively within a
team.
- Desirable: Experience with graphic design tools and content management systems
(e.g., Canva, WordPress) and basic knowledge of HTML.
Skills: content writing,social media,seo
