Content Writer (LinkedIn Ghostwriting & Sales Funnel)

Location: In-Office

Experience: 2–4 Years

Employment Type: Full-time

About the Role

We are looking for a Content Writer who understands that content is not just for engagement — it's for building authority, nurturing trust, and supporting conversions.

This role goes beyond writing.

You will work on:

LinkedIn ghostwriting for founders

Social media content across platforms

Sales funnel communication (emails, WhatsApp, outreach)

If you only enjoy creative writing, this role may not be the right fit.

If you enjoy writing + thinking + understanding customer psychology, keep reading.

Key Responsibilities

1. LinkedIn Ghostwriting (Core)

Write high-quality LinkedIn content for founders:

Thought leadership posts

Storytelling-based posts

Authority-building content

Capture and maintain the founder's voice and tone

Convert raw inputs (calls, voice notes, rough ideas) into structured content

2. Multi-Platform Content Writing

Create content for:

Instagram (captions, reel scripts)

YouTube (scripts, hooks, descriptions)

Twitter/X (short-form, sharp ideas)

Adapt the same idea differently for each platform

3. Sales Funnel Content

Write content across funnel stages:

Awareness (educational, insight-driven)

Trust-building (case studies, stories, POVs)

Nurturing (emails, WhatsApp messages)

Soft conversion (non-salesy CTAs)

Support:

Lead nurturing sequences

Webinar or lead magnet journeys

Follow-up messaging

4. Cold Outreach Writing

Write:

LinkedIn DMs

Email outreach

WhatsApp outreach

Understand:

Cold vs warm audience messaging

Follow-up psychology

Objection-handling through content

5. Content & Growth Thinking

Understand what type of content:

Drives engagement

Builds authority

Supports inbound leads

Collaborate with strategy & social media teams

Required Skills

Strong writing skills in simple, human, conversational English

Proven experience in:

LinkedIn ghostwriting

Social media content writing

Understanding of:

Content formats & hooks

Audience psychology

Sales funnels & buyer journey

Experience Required

2–4 years of relevant experience

Portfolio showcasing:

LinkedIn content (ghostwritten or personal)

Social media writing

Any funnel or outreach content (preferred)

Good to Have

Experience with founder-led or B2B brands

Ability to write Hinglish content

Understanding of organic growth principles

Familiarity with CRM or lead nurturing systems

What We Are Not Looking For

Only creative writers with no business understanding

AI-generated, generic content

Overly promotional or spammy writing

Why Join Us

Work directly with founders and decision-makers

Learn how content connects to real business outcomes

Build expertise in personal branding + lead nurturing systems

How to Apply

Please share:

Your portfolio (especially LinkedIn content)

Examples of content you've written

A short note: How do you approach writing for both engagement and conversion