We are seeking a skilled and creative Content Writer to join our Marketing & Research Communications team. The ideal candidate will have a flair for creating engaging, informative, and SEO-optimized content tailored for the B2B and research industry audience. This role involves translating complex data and research findings into compelling narratives that resonate with business leaders, investors, and decision-makers.
Key Responsibilities:
- Create high-quality, well-researched, and original content for websites, blogs, articles, whitepapers, press releases, and marketing materials.
- Work closely with research analysts and marketing teams to understand report insights and convert them into engaging written material.
- Develop SEO-driven web content strategies to enhance visibility and online traffic.
- Proofread and edit content to ensure clarity, accuracy, tone consistency, and grammatical precision.
- Collaborate with the design and digital marketing teams to ensure all content aligns with brand voice and objectives.
- Conduct secondary research to support content development, ensuring credibility and relevance.
- Maintain awareness of industry trends and emerging topics to create timely and impactful thought-leadership content.
- Manage content calendars and ensure timely delivery of all writing assignments.
Required Skills & Qualifications:
- Bachelor's or Master's degree in English, Journalism, Communications, Marketing, or a related field.
- 25 years of proven experience in content writing, preferably in market research, consulting, or B2B sectors.
- Strong grasp of SEO principles and experience in optimizing content for search engines.
- Exceptional command over Englishboth written and verbal.
- Ability to understand and simplify complex data or technical topics for general audiences.
- Excellent attention to detail, editing, and proofreading skills.
- Familiarity with digital content tools such as WordPress, Grammarly, Ahrefs, or SEMrush is a plus.
- A proactive mindset with the ability to work independently and meet deadlines.
