Content Writer

Position : Content Writer

Job Summary:

We are looking for a creative and detail-oriented Content Writer to create engaging, informative, and high-quality content for digital and print platforms. The ideal candidate should have excellent writing, editing, and research skills, with the ability to produce content aligned with the company's branding and business objectives.

Key Responsibilities:

- Research industry-related topics and create original, engaging content.

- Write blogs, website content, articles, product descriptions, social media captions, email content, and marketing materials.

- Develop SEO-friendly content to improve website visibility and search engine rankings.

- Proofread and edit content before publication.

- Ensure all content follows the company's tone, style, and brand guidelines.

- Coordinate with Marketing, HR, Sales, and Design teams for content requirements.

- Create content calendars and meet publishing deadlines.

- Update existing website and marketing content as required.

- Prepare recruitment advertisements, job descriptions, company profiles, and internal communication content.

- Optimize content based on performance metrics and audience engagement.

- Stay updated with content marketing trends, SEO best practices, and industry developments.

Required Skills:

- Excellent written and verbal communication skills in English.

- Strong grammar, spelling, and proofreading skills.

- Creative thinking and storytelling ability.

- Knowledge of SEO principles and keyword optimization.

- Familiarity with CMS platforms such as WordPress is preferred.

- Basic understanding of digital marketing and social media platforms.

- Ability to conduct online research and fact-check information.

- Good time management and multitasking skills.

- Strong attention to detail and ability to meet deadlines.

- Basic knowledge of AI writing tools such as ChatGPT and Gemini is an added advantage.

Educational Qualification:

- Bachelor's Degree in English, Journalism, Mass Communication, Marketing, Literature, or any relevant field.

- Relevant certification in Content Writing, Digital Marketing, or SEO is preferred.

Experience:

- 2 to 5 years of experience in Content Writing, Copywriting, Digital Marketing, or a related field.

Preferred Software Knowledge:

- Microsoft Word

- Microsoft Excel

- Google Docs

- WordPress – Preferred

- Canva – Basic

- Grammarly

- ChatGPT / AI Writing Tools

- Google Search Console – Basic

- Google Analytics – Basic

Key Competencies:

- Excellent Writing Skills

- Creativity

- Research Skills

- SEO Knowledge

- Communication Skills

- Team Collaboration

- Problem Solving

- Time Management

- Adaptability

- Attention to Detail

Key Performance Indicators (KPIs):

- Number of content pieces delivered on time.

- Content quality and accuracy.

- SEO performance, including traffic, rankings, and keyword optimization.

- Website and social media engagement.

- Lead generation through content.

- Content approval rate with minimal revisions.