Content Writer

Company: Jeena Sikho Lifecare Ltd.

Job Title: Content Writer

Department: Content / Digital Marketing

Location: Gurgaon (Golf Course)

Employment Type: Full-Time

Working Days: 6 Days a Week

Experience: 3+ Years

Job Summary

We are looking for an experienced and creative Content Writer to develop high-quality, engaging, and SEO-friendly content for websites, blogs, social media, marketing campaigns, and other digital platforms.

Key Responsibilities

• Create SEO-friendly content for websites, blogs, landing pages, and digital platforms.
• Research and write engaging content based on target audiences and business requirements.
• Develop content for social media posts, advertisements, email campaigns, brochures, and marketing materials.
• Conduct topic and competitor research to develop relevant content ideas.
• Optimize content based on SEO keywords, search intent, headings, meta descriptions, and internal linking.
• Proofread and edit content for grammar, clarity, accuracy, tone, and consistency.
• Collaborate with SEO, Social Media, Performance Marketing, and Creative teams.
• Create content related to healthcare, Ayurveda, wellness, products, services, and brand communication as required.
• Repurpose existing content into different formats for various digital channels.
• Maintain content calendars and ensure timely delivery of assigned content.
• Use AI writing and research tools effectively while ensuring content quality and originality.
• Stay updated with content marketing, SEO, and digital media trends.

Required Skills

• Excellent English writing and editing skills.
• Strong research and storytelling abilities.
• Good knowledge of SEO and content optimization.
• Understanding of keyword research and search intent.
• Strong proofreading and editing skills.
• Ability to write in different tones and formats.
• Familiarity with AI content tools such as ChatGPT and similar platforms.
• Good time management and ability to meet deadlines.

Qualification & Experience

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field preferred.
• 3+ years of professional content writing experience.
• Experience in healthcare, Ayurveda, wellness, e-commerce, or digital marketing will be an added advantage.
• Portfolio of published work/articles/blogs will be preferred.