Company: iDream Education (iPrep)
Location: Sector-32, Gurgaon
Role type: Full-time, Work from Office (field visits as required for work)
Band: Senior Executive / Specialist
Experience: 2 - 4 Years of
Direct & Relevant experience with growth ownership
Industry Preference: EdTech, Education SaaS, or an Education focused NGO, CSR or the Development sector
The Role Overview
We are looking to onboard a Content Writer and Storyteller, someone who is inspired by the vision of taking the best of digital learning to every corner of rural Bharat, and one with a hands on experience/understanding of the nuances involved in content marketing and a bigger picture of Content-led growth with a focus on Social Proof, Trust, and High-Volume Execution.
As a bridge between our on-ground Implementation Teams and our local-to-global stakeholders. Your goal is to transform raw field updates, WhatsApp photos, and data points into engaging narratives through creatives, blogs, news, writeups, slide shows and videos that build unshakeable trust with our partners, NGOs, CSR, Govt and Social Sector, Education fraternity.
About IDream Education
At iDream Education, we work with a vision to facilitate universal access to learning and growth. Our solutions are designed to break the learning barriers and empower students to Learn Unlimited. iPrep by iDream Education is a Learning Platform that runs both offline & online, is bilingual and works on all major hardware devices and operating systems. iPrep delivers curriculum-aligned digital learning for classes 1st to 12th all subjects in English, Hindi, and Regional language mediums for universal reach and learning use as:
iPrep Digital Class for Smart Classrooms
iPrep Digital Library for Tablets/Notebooks based Smart ICT Labs
iPrep PAL for Personalised Adaptive Learning
iPrep Tablets for Preloaded Learning Devices with Monitoring
iPrep App for a one-stop learning platform across Android, iOS, and Web
Through iPrep, iDream Education empowers teachers and students, both in schools and at home to Learn Unlimited.
Company website: www.idreameducation.org
iPrep website: www.iprep.in
Key Performance Indicators (KPIs)
- Content Velocity: Minimum 46 high-quality Case Studies/Impact Stories published per month.
- The Testimonial Bank: Build and maintain a searchable library of 100+ video/text testimonials from teachers, students, and NGOs.
- Social Engagement: Measurable growth in LinkedIn and YouTube engagement through video-first storytelling.
- Internal Coordination: 100% completion rate of impact stories for every major project milestone.
Core Responsibilities
- Story Extraction & Field Liaison
- Proactive Coordination: Act as the primary link to our Implementation Teams. You don't wait for reports; you chase the Human Story by extracting details from the ground.
- Raw Data Transformation: Convert messy field photos, raw data, and brief updates into polished, high-impact narratives.
- Multi-Format Content Creation
- High-Impact Writing: Draft compelling blogs and long-form case studies that prove our ROI.
- Video-First Storytelling: Script, shoot (on mobile), and edit Impact Reels and short-form video content for social media.
- Visual Design: Design infographics and visual summaries from project reports to make impact glanceable.
- Social Proof & Community Management
- Trust Building: Own the iDream Education Tone of Voice across LinkedIn, YouTube, and other platforms.
- Community Engagement: Manage social platforms by responding to comments and fostering a community of educators and change-makers.
- Innovation in AI and Disruption:
- Dynamic use of AI and all possible innovations to drive disruptive possibilities in enhancing credibility, reach and growth.
Requirements & Qualifications
- Experience: 2-4 years in the Mass Communication, Social sector content writing, Social impact storytelling, or high-volume content roles.
- Sector Context: Previous experience in the NGO, EdTech, or Development sector is a major plus. You should understand the nuances of Bharat (rural/semi-urban India) and the dignity of the communities we serve.
- Interviews and Conversations: Proven ability to interview stakeholders (students, teachers, government officials) and identify the emotional hook within a dry project report. Ability to manage high-volume execution without compromising on the emotive quality of the story.
- Linguistic Agility: High-level command of English (for corporate/donor-facing reports) and fluency in Hindi (to conduct raw, comfortable field interviews). Ability to communicate with field staff in Hindi/Regional languages.
- Tech Stack: Proficient in mobile video editing (CapCut/InShot), Canva/Infographic tools, and Social Media management.
- Presence: This is a strictly In-Office role in Gurgaon, requiring close daily collaboration with the core team.
- AI-Augmented Productivity
- Generative AI Literacy: Proficient in using LLMs (ChatGPT, Claude, or Gemini) to transform raw field notes and voice-to-text transcripts into structured drafts instantly.
- Rapid Editing Tools: Skilled in AI-enhanced mobile editing suites (For e.g., CapCut, InShot, or Canva Magic Studio) for auto-captioning, noise reduction, and high-speed reel creation.
- Prompt Engineering: Ability to use AI to brainstorm diverse content hooks from a single field visit (e.g., 1 visit = 1 blog + 3 reels + 2 LinkedIn posts).
- Behavioural Traits (Cultural Fit)
- High Velocity & Grit: You thrive in a Bias for Action culture. You prefer the momentum of an in-office environment where stories are debated and polished in real-time.
- Empathy & Ethics: A deep-seated belief in Impact First. You know how to tell a story of struggle without being pity-driven, focusing instead on empowerment and ROI.
- Ownership: You don't wait for the Implementation Team to send you photos; you proactively nudge, call, and follow up until you have the Social Proof you need.
- Work Mode: This is a 100% In-Office role at Gurgaon. Candidates must be comfortable with regular travel to project sites (schools/NGOs) across various states.
What Makes You a Great Fit
You are not just a writer; you are a
storyteller. You believe that a 60-second video of a student in a rural village using a tablet is more powerful than a 20-page PDF. You are obsessed with Social Proof and Trust.
Why Join iDream Education
We are on a mission to facilitate universal access to learning and empower the last-mile learner. At iDream, you will have the autonomy to build a brand that is making a tangible difference in the Indian education landscape.
