Content Writer

Content Writer & Social Media Executive

Location:Bangalore

Experience: 2–4 Years

We are looking for a Content Writer & Social Media Executive to create engaging, informative, and business-focused content while managing and strengthening our social media presence.

The ideal candidate will have strong content writing, social media, SEO, and digital communication skills, with the ability to understand technical and business topics and transform them into clear, engaging, and impactful content.

Key Responsibilities

Content Writing

• Create high-quality content for websites, blogs, landing pages, newsletters, brochures, and marketing materials.
• Research industry topics and develop original, SEO-friendly content.
• Create content related to certification, compliance, auditing, quality standards, training, and business services.
• Develop case studies, company profiles, success stories, and thought-leadership content.
• Proofread and edit content to ensure accuracy, clarity, grammar, tone, and consistency.
• Collaborate with internal teams to understand business requirements and develop relevant content.

Social Media Management

• Manage InterCert's social media presence across LinkedIn, Instagram, Facebook, and YouTube.
• Plan and maintain a social media content calendar.
• Write engaging captions, posts, campaign content, and other social media copy.
• Create content around industry updates, certifications, company achievements, events, client success stories, and employee initiatives.
• Track social media performance and prepare reports on reach, engagement, followers, and leads.
• Identify relevant trends, hashtags, topics, and opportunities to improve organic visibility.
• Coordinate with graphic designers and video creators for social media campaigns and creatives.
• Support paid social media campaigns when required.

SEO & Digital Marketing

• Apply basic SEO principles, keyword research, on-page SEO, and content optimization techniques.
• Conduct competitor and industry content research.
• Work with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Ubersuggest, or similar platforms.
• Optimize existing content based on search performance and engagement data.
• Support broader digital marketing and content initiatives.

Required Skills

• Excellent written and verbal communication skills in English.
• Strong content writing, editing, and proofreading skills.
• Hands-on experience managing LinkedIn and other social media platforms.
• Good understanding of social media marketing and content strategy.
• Basic knowledge of SEO and digital marketing.
• Ability to independently research technical and business topics.
• Strong understanding of B2B content and professional communication, particularly for LinkedIn.
• Ability to manage multiple content projects and meet deadlines.
• Knowledge of Canva or similar design tools will be an advantage.

Preferred Candidate Profile

• 2–4 years of experience in Content Writing, Content Marketing, Social Media Marketing, or Digital Marketing.
• Experience working with B2B, consulting, certification, compliance, IT, SaaS, or professional-services companies will be preferred.
• Experience creating LinkedIn-focused B2B content will be an added advantage.
• Strong ability to work independently and collaborate effectively with marketing and business teams.
• Strong attention to detail with an ownership-driven approach to content execution.

Key Performance Indicators (KPIs)

• Website content quality and publishing consistency.
• Organic website traffic and SEO performance.
• Social media reach and engagement.
• LinkedIn follower and engagement growth.
• Content-generated leads.
• Campaign performance.
• Adherence to the content calendar and timely execution.