Content Writer

Location—Noida

Experience—1-5 years

Alternate Saturdays Off

About GyanDhan

GyanDhan is a fintech platform empowering students to pursue higher education by simplifying education loans and study abroad services. Through strong banking partnerships and a student-first approach, we enable seamless access to financing, guidance, and essential support throughout the study abroad journey.

Job Description

We are looking for a thoughtful, research-driven, and AI-savvy Content Writer who understands how content works across platforms, audiences, and search engines. This role goes beyond just writing, it requires strategic thinking, adaptability to AI-powered workflows, and the ability to create content that informs, engages, and converts.

You will play a key role in shaping GyanDhan's voice across digital channels, strengthening our SEO presence, and positioning the brand as a trusted authority in education financing and study abroad.

Roles & Responsibilities

• Research and develop high-quality content on education loans, study abroad trends, financial literacy, and related domains using credible sources and data.
• Use AI tools responsibly for ideation, research support, optimization, and efficiency—while ensuring originality, depth, and human insight in final outputs.
• Understand user intent and audience mindset to create content that is relevant, empathetic, and action-oriented.
• Create diversified content formats, including: Website pages & landing pages, Blogs & long-form guides. SEO articles & pillar content, YouTube scripts & video content, Product descriptions & UX content etc.
• Implement SEO best practices including keyword research, search intent mapping, on-page optimization, internal linking, and content structuring for rankings.
• Edit, proofread, and refine content to ensure accuracy, clarity, tone consistency, and brand alignment.
• Collaborate with SEO, design, product, and marketing teams to plan and execute content strategies.
• Track content performance using analytics and insights to improve reach, engagement, and conversions.
• Stay updated on AI trends, content algorithms, SEO updates, and digital marketing best practices.
• Maintain a strong understanding of GyanDhan's brand voice, values, and target audience to ensure consistency in all written materials
  
  

Skills Required

• Exceptional command over written English with strong grammar, clarity, and storytelling ability.Solid understanding of SEO-driven content writing and search behavior.
• Comfort and curiosity in working with AI tools (for research, structuring, optimization, not replacement).
• Ability to think strategically, not just execute briefs.
• Strong editing and proofreading skills with attention to detail.
• Capability to manage multiple content formats and priorities simultaneously.
• Good communication and collaboration skills across teams.
• Self-driven, accountable, and comfortable working with minimal supervision.
• Proficiency in tools such as Google Docs, MS Word, Excel, PowerPoint, and basic content management systems.
  
  

Interested candidate can share their CV at [Confidential Information]

Skills: study abroad,seo content writing,research skills,seo,research,clarity,editing and proofreading