Content Writer

Fresher

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Early Applicant

Job Description

Responsibilities

Develop high-quality, engaging, and plagiarism-free content for the school website, blog, newsletters, brochures, and other marketing materials.
Write creative and SEO-optimized copy for promotional campaigns, email marketing, and digital ads.
Create thought-provoking articles, press releases, and features about the school's events, achievements, and student success stories.
Collaborate with academic and administrative teams to produce accurate and informative content.
Proofread and edit all written materials to maintain the school's tone and quality standards.

Social Media Marketing

Plan, create, and publish engaging content across social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
Develop and execute social media strategies to increase brand awareness and engagement.
Monitor trends, hashtags, and platform updates to optimize social media presence.
Respond to comments, messages, and inquiries on social platforms in a timely and professional manner.
Track and analyze social media performance using analytics tools, providing monthly reports with insights and improvement strategies.

Digital Campaign Management

Collaborate with the marketing team to design and execute digital marketing campaigns to promote admissions, events, and other school initiatives.
Manage paid campaigns on Google Ads and social media platforms to drive traffic and conversions.
Optimize ad performance and content based on campaign analytics.

Photography And Videography Coordination

Work with the creative team to produce captivating visuals, videos, and infographics for social media and the website.
Attend key school events to capture content (photos and videos) for use in marketing materials.

Community Engagement

Organize and promote online events, webinars, and interactive campaigns to boost parent and student engagement.
Engage with alumni, parents, and students through online channels to build a strong digital community.

Brand Management

Maintain consistency in tone, branding, and messaging across all content and platforms.
Ensure that all communication aligns with Glendale Academy's vision, mission, and values.