Content Writer

Job Title: Content Writer

Roles and Responsibilities:

We are looking for a Content Writer to produce clear, precise, and high-volume copy across all institutional channels. The role covers website content, digital campaigns, email communication, social media, and print assets, with output ready for immediate deployment. This is an execution-first role that demands speed, accuracy, and the ability to write for different formats without loss of clarity.

1. Write website content including programme pages, landing pages, and institutional narratives

2. Create copy for digital campaigns including performance ads, banners, and landing page variants

3. Draft email communication for admissions, internal updates, and stakeholder outreach

4. Write social media content across formats including posts, captions, and short-form narratives

5. Develop video scripts and captions for reels, interviews, and institutional films

6. Produce copy for print assets including brochures, hoardings, and press ads

7. Adapt messaging across formats while maintaining consistency in tone and accuracy of information

8. Work closely with design and marketing teams to align copy with visual and campaign requirements

9. Deliver multiple pieces of content daily across parallel projects and timelines

10. Review and refine content based on feedback and performance requirements

11. Maintain consistency with institutional positioning, programme details, and approved data points

Education

1. Bachelor's degree in English, Journalism, Communications, Marketing, or related field (or equivalent experience)

2. Minimum 2 years of experience in content writing across digital and print formats

3. Strong portfolio covering website content, ads, social media, and email communication

4. Ability to write clearly, concisely, and without ambiguity across formats

5. Experience working in fast-paced environments with high content volume

6. Basic understanding of digital marketing and content performance is preferred

7. Ability to work on campus and respond to real-time content requirements

8. Strong coordination and communication skills across teams