Content Writer (FMCG industry)

Company Description

Sri Sri Tattva is a leader in the wellness and FMCG sector, offering a holistic approach to health supported by nearly four decades of experience. The brand encompasses a comprehensive Ayurveda value chain, from state-of-the-art manufacturing to franchised retail stores and online platforms, ensuring easy access to high-quality products. With a focus on promoting health and well-being, Sri Sri Tattva is committed to innovation, research, and social responsibility through its support of the Art of Living foundation's initiatives. The company operates across modern trade, general trade, e-commerce, and in-house avenues, making Ayurvedic wellness accessible across India and globally.

Role Description

This is a full-time, on-site role for a Content & Media Writer based in Bengaluru. Responsibilities include creating engaging and high-quality content for digital platforms, managing social media campaigns, strategizing content aligned with brand goals, and analyzing performance metrics. The role demands close collaboration with marketing teams, coordination of content calendars, and staying updated on emerging trends to ensure impactful online presence and audience engagement.

Qualifications

• Strong Communication and Writing skills
• Experience with Web Content Writing and developing Content Strategies
• Proficient in Social Media Marketing, with knowledge of trends and platform management
• Basic understanding of data analysis related to social media metrics
• Creativity in content development with attention to brand voice and storytelling
• Proficiency with design tools or software for social media posts is a plus
• Strong organizational and project management skills
• Bachelor's degree in Marketing, Communications, Journalism, or a related field