Content Writer (executive)

Job description:

Job Title: Content Writer

Job Type: Full-time, Work from Office (WFO)

Location: Chhatarpur, New Delhi

Experience: 1–4 Years

Industry: Health & Wellness | Nutraceuticals

About Muditam:

Muditam is a fast-growing wellness brand focused on delivering authentic, effective, and affordable health solutions. We blend

the wisdom of Ayurveda with modern digital strategies to create meaningful customer experiences and support long-term

wellness journeys.

Role Overview:

We are looking for a creative and detail-oriented Content Writer who can craft engaging, informative, and conversion-focused

content. The ideal candidate should have a strong grasp of SEO, storytelling, and audience engagement, with the ability to

simplify wellness concepts into compelling content.

Key Responsibilities:

● Write high-quality, engaging, and SEO-friendly content for blogs, website pages, and product descriptions

● Create content for social media platforms like Instagram, YouTube, and LinkedIn

● Develop educational and informative content aligned with Ayurveda and wellness topics

● Collaborate with the marketing team to execute content strategies and campaigns

● Optimize content using SEO best practices (keywords, meta tags, readability, etc.)

● Research industry trends, competitor content, and audience preferences

● Assist in content planning and maintaining editorial calendars

● Ensure consistency in brand voice across all content formats

● Support email marketing and ad copy creation when required

Requirements:

● 1–3 years of experience in content writing, digital content, or copywriting

● Strong writing, editing, and proofreading skills

● Basic understanding of SEO, keyword research, and search intent

● Ability to simplify complex health and wellness concepts into reader-friendly content

● Creative mindset with attention to detail

● Familiarity with tools like Google Docs, Grammarly, or SEO tools is a plus

● Interest or experience in wellness, Ayurveda, or lifestyle content is preferred

What We Offer:

● Opportunity to work with a fast-growing D2C wellness brand

● Hands-on experience in SEO and digital content strategy

● Creative and collaborative work environment

● Learning and growth opportunities in content and digital marketing

● Exposure to brand building and storytelling