Web Daksh Digital is looking for an experienced Content Writer – E-commerce to work on leading fashion and lifestyle e-commerce websites. The role will involve creating engaging, SEO-friendly and conversion-focused content while ensuring consistency with brand guidelines and communication objectives.
Key Responsibilities
- Create and optimize content for Product Listing Pages (PLPs), Product Detail Pages (PDPs), category pages, landing pages, blogs and other website assets.
- Develop SEO-friendly content aligned with keyword strategy and search intent.
- Research products, competitors, customers and fashion/e-commerce trends.
- Optimize existing content to improve organic visibility, engagement and conversions.
- Ensure content follows brand tone, style and communication guidelines.
- Collaborate with SEO, marketing, merchandising, design and other stakeholders.
- Proofread and edit content to ensure accuracy, clarity and consistency.
- Manage multiple content requirements and deliver work within defined timelines.
- Stay updated with SEO, content marketing and e-commerce trends, including the evolving use of AI in content creation.
Required Skills & Qualifications
- 2–5 years of experience in content writing, preferably in e-commerce, fashion or lifestyle.
- Excellent written English with strong grammar and editing skills.
- Good understanding of SEO, keyword usage and on-page optimization.
- Experience writing content for e-commerce websites, especially PLPs, PDPs and category pages.
- Strong research skills and ability to understand different products and target audiences.
- Ability to write clear, engaging and conversion-focused content.
- Strong attention to detail and ability to maintain brand consistency.
- Ability to work with multiple stakeholders in a fast-paced environment.
Preferred
- Experience working with large e-commerce/fashion brands.
- Familiarity with SEO tools such as Google Search Console, SEMrush or Ahrefs.
- Experience using AI tools such as ChatGPT/Gemini as part of the content workflow.
