Content Writer - Digital Reputation, SEO & Performance Marketing
Overview
We're looking for a writer who can make Google notice and make humans care. Someone who understands that content today doesn't just get read, it gets ranked, interpreted by AI, and judged by real people.
At Parul University, we're not chasing empty clicks. We're building credibility, trust, and narratives that travel across search engines, GenAI platforms, and performance funnels. If you understand SEO, AEO, GEO, ORM, and performance-driven content, this is where strategy meets storytelling.
What You'll Do
- Create SEO-optimized, AEO-ready, and GEO-aligned content for search engines, AI platforms, and conversational queries.
- Write high-impact content for performance marketing, including:
- Ad copies (search, display, social)
- Nurturing content (email, WhatsApp, CRM flows)
- Hoarding and outdoor copies
- Landing page content and CTAs
- Craft compelling stories around student success, alumni journeys, placements, research, and institutional milestones.
- Support the ORM team by creating content that strengthens brand trust across reviews, forums, and social platforms.
- Monitor online conversations and sentiment to identify content opportunities that influence perception.
- Collaborate with PR, marketing, academic, and digital teams to maintain consistency in voice and messaging.
- Analyse content performance and iterate based on engagement, conversion metrics, and audience behaviour.
- Stay updated with Google algorithm changes, AI-driven search behaviour, and content trends.
What You Bring
- Strong command over written English with a natural storytelling style.
- Clear understanding of SEO, AEO, GEO, ORM, and performance marketing content.
- Ability to turn data, insights, and feedback into readable, persuasive content.
- Hands-on experience with tools like Google Analytics, SEMrush, Search Console, Meta/Google Ads dashboards (Konnect Insight or social listening tools are a plus).
- A portfolio that proves you can balance creativity with conversion.
- Sense of humour welcome. Clarity mandatory. Fluff not appreciated.
Preferred Background
- Bachelor's degree in Mass Communication, Journalism, English, Digital Marketing, or equivalent experience.
- 35 years of experience in content writing, performance marketing content, SEO-led storytelling, or ORM-driven content.
How to Apply
Send your application to [Confidential Information]
Email Subject: Content Writer - Digital Reputation & Performance Marketing | [Your Full Name]
Your Application Must Include
1. Portfolio / Writing Samples (Mandatory):
Please share real, published work that includes:
- SEO-focused articles or blogs
- Performance marketing content (ads, nurturing journeys, landing pages, hoardings, campaigns)
- ORM or reputation-led content (reviews, responses, brand narratives)
AI-written samples without human intervention will not be considered.
2. Cover Note (Max 150 words):
- Why do you want this role
- What makes your writing readable, effective, and memorable
- Bonus if you're content has ranked, converted, or gone viral (organically).
3. Resume / CV:
- Relevant experience, tools, and education.
