Content Writer

Role Overview

The Content Writer will be responsible for developing compelling, impactful, and brand-aligned content across digital and offline platforms. The role requires a creative storyteller with strong writing, editing, and communication skills to support branding, admissions, marketing campaigns, media communications, and institutional initiatives.

Key Responsibilities

Content Development, Create engaging content for websites, landing pages, blogs, newsletters, brochures, prospectuses, advertisements, and marketing campaigns.

Develop compelling copy for social media platforms, email campaigns, and digital marketing initiatives.

Write scripts for promotional videos, corporate films, reels, testimonials, and event coverage.

Produce thought leadership content, articles, interviews, and leadership communications.

Offline Content & Publications

Develop content for brochures, admission booklets, flyers, standees, banners, posters, and event collaterals.

Draft speeches, welcome addresses, event scripts, and institutional presentations.

Create content for university magazines, annual reports, award nominations, and institutional publications.

Support branding campaigns through impactful print and outdoor advertising copy.

Brand & Communication

Ensure consistency in Chandigarh University's brand voice, messaging, and communication standards.

Collaborate with branding, admissions, design, digital marketing, and media teams to deliver integrated campaigns.

Conduct content research and fact-checking to ensure accuracy and relevance.

Optimize digital content for SEO and audience engagement.

Content Management

Proofread and edit content to maintain high quality and grammatical accuracy.

Manage content calendars and ensure timely delivery of projects.

Stay updated with industry trends, content marketing strategies, and emerging communication formats.