Content Writer

Job Description

Job Title: Content Writer

Department: Marketing/Communications

Location: Chandigarh University, Chandigarh

Content Writer:

Position Overview:

AI-proficient Content Writer who can craft compelling narratives to drive student

engagement and admissions, leveraging AI tools for content optimization, trend

prediction, and personalization across digital platforms.

Key Responsibilities:

● Develops and optimizes blogs, social media content (Facebook, Instagram,

LinkedIn, Twitter/X), and website articles for Chandigarh University's site,

emphasizing SEO, virality, and student-centric storytelling.

● Manages content syndication and updates for third-party education portals such

as Shiksha, Careers360, and others to enhance visibility and lead generation.

● Applies AI tools (e.g., for sentiment analysis, content generation, predictive

analytics) to research trends, generate ideas, A/B test creatives, and measure

performance.

● Collaborates with marketing and academic teams to align content with

campaigns targeting higher education prospects.

● Analyzes engagement metrics and refines strategies for maximum reach among

Gen Z audiences.

Requirements:

● 5+ years of experience in content writing for education or digital marketing;

demonstrated expertise in AI applications .

● Strong portfolio showcasing social media, blogs, and articles with measurable

impact (e.g., engagement rates, traffic growth).

● Preferred: Experience in higher education marketing, influencer collaborations,

or AI-based lead scoring.

Desired Attributes:

• Passionate about higher education and the academic sector.
• Proactive, self-motivated, and a quick learner.
• Ability to work collaboratively in a team environment.
• Experience in writing for different mediums (web, social media, print, etc.).

Interested candidates can share CV at 8699692878

Regards

Riya Sharma

Senior Executive - HR