Summary:
As a Content Writer within the Communication Team at Chanakya University, you will play a pivotal role in shaping the University's voice and narrative. You will be responsible for crafting compelling, accurate, and engaging content that resonates with diverse audiences, enhances the University's brand, and aligns with its mission and goals. The ideal candidate should have experience creating content for brochures, social media, storyboards for reels, and materials for the university magazine and newsletters. Your work will drive the University's communication strategy and ensure consistent messaging across platforms.
Responsibilities:
- Content Development and Management: Create high-quality, engaging and original content for the university's communication channels, including the website, newsletters, social media, press releases, and promotional materials. Utilise Content Management Systems (CMS) and digital content creation tools to efficiently manage and publish content.
- Storytelling: Craft stories highlighting the achievements, events, and initiatives of the university, its faculty, and students.
- Research: Conduct in-depth research to ensure content accuracy and relevance, staying updated with industry trends and university news.
- SEO and Analytics: Implement SEO best practices to enhance content visibility and use analytics tools to monitor and improve content performance.
- Collaboration: Work closely with the Communication Team, faculty, and other departments to gather information and create content that aligns with the university's strategic objectives.
- Editing and Proofreading: Review and refine content to ensure clarity, consistency, and adherence to the university's editorial standards.
- Brand Consistency: Maintain the University's brand voice and ensure all content aligns with the university's branding guidelines.
Experience:
At least 2 years of experience as a Content Writer in a relevant industry, with a proven track record of creating engaging content.
Education:
Master's/ bachelor's degree in English, Journalism, Communications, or a related field.
Skills:
- Proficient in writing, editing, and proofreading with a strong attention to detail.
- Strong understanding of SEO principles and the ability to optimise content accordingly.
