Content Writer

We're Hiring: Script & Content Writer – Performance Marketing (D2C)

Chennai, Tamil Nadu

Full-Time

Primarily In-Office | Hybrid can be considered for strong candidates based outside Tamil Nadu

About Blubein

Blubein is a science-backed nutraceutical brand built around quality and transparency. Meta (Facebook & Instagram) is our primary paid acquisition channel, and we're looking for someone who can turn consumer insights into strong ad ideas, hooks and scripts — for Meta campaigns as well as in-house video concepts and content beyond it.

What You'll Do

• Develop hooks, creative angles and scripts for paid video ads, primarily for Meta (Facebook & Instagram) campaigns, as well as in-house video concepts

• Write UGC scripts, headlines and static ad copy for Meta ads

• Create briefs and scripts for UGC creators and influencers

• Research customers, competitors and trends for fresh creative ideas

• Work with editors and AI creative tools to turn scripts into finished ads

• Track CTR and hook rate on everything you write, and treat improving them as your core success metric — not just producing content

What We're Looking For

• 2–4 years in scriptwriting, copywriting or performance creatives — D2C/agency experience preferred

• Strong understanding of consumer psychology, hooks and direct-response copywriting

• Strong hands-on ability to write short-form video and UGC scripts

• Familiarity with Meta Ads Manager and how creatives are tested/scaled there

• Genuine interest in fitness and health supplements is highly prioritized — you should understand category language, common objections, and what claims actually land with a health-conscious buyer

• A track record of using CTR/hook rate data to actually change what you write, not just report on it

• Portfolio of real scripts, ads or creatives you've personally worked on

This Role Is NOT

Social media management / content calendars

SEO or blog writing

Graphic design or video editing

Media buying / campaign management

We're looking for someone who can find the angle, develop the idea and write the creative that gets produced — and who's genuinely motivated by watching CTR move because of their work. Fitness enthusiasts and candidates with health/supplement knowledge will be given preference.

Interested Send your resume + 2–3 examples of your best scripts, hooks or ad creatives, along with a line on your own fitness/health-supplement interest, to [Confidential Information]

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