Content Writer

Company Name - Bhanzu formerly (Exploring Infinities).

Website - https://www.bhanzu.com/

Location - HSR Layout, Bangalore

Role Overview

We're looking for a Content Writer Associate who lives and breathes performance marketing videos. This role is not about blogs, captions, or long-form content. Your primary responsibility will be writing high-converting video ad scripts for Meta (Facebook & Instagram) and YouTube, with a sharp focus on hooks, retention, and conversions.

If you think in scroll-stopping openings, tight narratives, and clear CTAs, and you enjoy iterating creatives based on performance data this role is for you.

What You'll Do

Write short- and mid-form video ad scripts for Meta and YouTube

Create multiple script variations for the same idea to support A/B testing

Build strong hooks (first 23 seconds) that stop the scroll

Structure scripts for high hold rate, clarity, and conversion

Work closely with the performance marketing team to:

Understand CTR, Hook Rate, Hold Rate, CVR, CPL

Analyze what's working and what's not

Rewrite or refine scripts based on real performance data

Collaborate with the video team to ensure scripts are practical, shoot-ready, and platform-native

Adapt messaging for different audiences, geographies, and stages of the funnel

Balance speed + quality in a fast-moving performance environment

What We're Looking For

24 years of experience writing performance marketing video scripts

Strong experience with Meta and YouTube ads

Proven work in:

Performance ads

Video ad scripts

Conversion-focused content

Ability to think beyond good writing and focus on results

Comfortable working with numbers, dashboards, and creative performance insights

Knows how to write:

-Clear, simple, persuasive scripts

-Scripts that sound natural when spoken

-Scripts that hold attention till the last second

Understands how different hooks, pacing, and framing affect performance

Must-Have (Non-Negotiable)

Prior experience writing performance/video ad scripts

Experience working with or alongside a performance marketing team

Ability to iterate content based on actual ad performance, not opinions

Nice to Have

Experience in high-volume creative environments (startups, D2C, edtech, agencies)

Exposure to UGC-style or talking-head ad formats

Ability to write multiple angles for the same product or message

Experience adapting scripts for different audience segments

What This Role Is Not

Not a blog/content marketing role

Not a long-form editorial role

Not a write once and forget role