About Kapable
Kapable is looking for a Content Writer who can write blogs, comparison pages, skill pages, and product-led content that helps us build organic traffic, trust, and leads.
This role is for someone who understands that content writing is not just about filling a page with keywords.
You should know how to make people keep reading, how to structure ideas clearly, and how to use storytelling to make even educational or SEO-led content feel engaging.
You should be curious about search behaviour, SEO, AI, LLMs, product understanding, leadership, communication, and why people look for certain solutions online.
Key Responsibilities
- Write SEO-led blogs, website and landing page content.
- Research keywords, search intent, competitors, and content gaps.
- Understand how SEO works, including headings, internal linking, keyword placement, readability, and search intent.
- Use AI tools thoughtfully for research, outlining, drafting, editing, and improving content quality.
- Create content that is useful, structured, easy to read, and aligned with what users are searching for.
- Understand Kapable's product deeply and turn product insights into strong content pages.
- Write comparison and alternative pages that are sharp, balanced, and conversion-focused.
- Work on content that supports organic lead generation through Google, AI search, and LLM-led discovery.
- Coordinate with marketing, design, and SEO teams to improve content quality and page experience.
You'll Be a Great Fit If
- You enjoy researching a topic deeply before writing.
- You understand that SEO content still needs strong storytelling.
- You can explain complex ideas in simple, clear language.
- You know how to make a reader continue from one section to the next.
- You are curious about how people search, compare, decide, and buy.
- You are comfortable using AI, but do not depend on it blindly.
- You can make content sound human, useful, and credible.
- You are willing to understand the product deeply before writing about it.
- You can write both educational content and conversion-focused content.
- You care about structure, flow, examples, clarity, and readability.
Preferred Experience
- Minimum 1 - 2 year of experience in content writing, SEO writing, blog writing, website content, or product-led content.
- Basic understanding of SEO, keywords, search intent, internal linking, and competitor research.
- Experience writing blogs, comparison pages, landing pages, product pages, or long-form content is preferred.
- Familiarity with tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Surfer SEO, ChatGPT, Claude, Gemini, Google Docs, and WordPress/Webflow is a plus.
We are looking for someone who can combine SEO, storytelling, product understanding, and AI-assisted writing to create content that does more than rank. It should educate, build trust, and help the right people discover Kapable.
