Content Writer

Key Responsibilities:

• Craft clear, engaging, and on-brand copy for various formats from social media posts and digital ads to email campaigns, push notifications, blogs and video scripts.
• Collaborate closely with the product, marketing & analytics team and stakeholders to bring campaigns to life through compelling storytelling.
• Translate complex BFSI and D2C concepts into simple, relatable, and persuasive language.
• Stay on top of content and copy trends to keep our brand voice fresh, relevant, and competitive.
• Edit and proofread copy to ensure accuracy, clarity, and consistency across all touchpoints.
• Adapt tone and messaging based on platform, audience, and campaign objectives.
• Handle multiple projects at once while meeting tight deadlines (and still making it look easy).
• Be open to feedback, iterate quickly, and keep the creative energy flowing.

Required Qualifications:

• Bachelor s degree (or equivalent) in journalism, English, communications, or related discipline, or other technical fields (like engineering, commerce, science, etc.).
• 2+ years of professional content & copy writing experience.
• Strong copy writing portfolio.
• Proofreading experience and familiarity with standard style guides.
• Experience with content management systems.
• Keen eye for detail.

Skills and Experience:

• Good grip of English language. Other languages would be a bonus.
• Exceptional research & writing skills.
• Preferred experience: BFSI industry, B2C marketing.
• Ability to work independently or with a team to meet deadlines.
• Excellent organizational skills and multitasking ability.
• Up to date with the on-going news & trends in BFSI industry.
• Follows & understands social media & pop-culture trends.