Content Lead Job Description
Role Overview
- Lead the end-to-end content strategy and execution.
- Build and scale content across blogs, videos, social media, newsletters, podcasts, and long-form formats.
- Ensure consistent brand voice, accuracy, and engagement across all platforms.
- Manage internal teams, agencies, and freelancers to deliver high-quality content.
Key Responsibilities
- Content Strategy
- Develop and implement a unified content strategy aligned with business goals.
- Build and manage a structured content calendar.
- Maintain consistency in tone, messaging, and brand identity.
- Content Creation & Management
- Oversee creation of written content (blogs, articles, newsletters, explainers).
- Lead production of video content (guides, walkthroughs, short-form reels).
- Manage social media content, campaigns, and engagement formats.
- Supervise audio content such as podcasts and weekly updates.
- Guide long-form projects like reports, case studies, and whitepapers.
- Execution & Performance
- Manage teams and agencies to ensure timely, high-quality output.
- Drive reach and visibility through SEO, social distribution, and partnerships.
- Track content performance and optimize based on analytics and ROI.
- Team & Stakeholder Management
- Lead a small team of writers, designers, and video producers.
- Collaborate with product, marketing, and cross-functional teams.
- Oversee agency deliverables and external partnerships.
Skills & Requirements
- 69 years of experience in content marketing, digital media, or brand communications.
- 23 years of leadership experience managing teams or agencies.
- Proven ability to build and execute multi-format content strategies.
- Strong storytelling, writing, and editing skills.
- Excellent project and stakeholder management abilities.
- Familiarity with SEO, analytics tools, and digital content best practices.
- Experience working with creators, freelancers, and cross-functional teams.
