Job Title: Content Lead (Storytelling & Performance)
Company: Hoora Technologies
Location: Nagpur (In-office)- Full-time
Reports to: CEO / VP Marketing
Experience: 35 years in Content Strategy & Marketing
Salary: 8-15 LPA
Job Mission
You will be the voice of the Hoora brand. Your mission is to drive measurable business results by creating compelling, high-converting content across all channels. You must blend powerful storytelling with a performance marketing mindset to accelerate D2C sales, improve service adoption, and solidify our brand's authority.
Key Responsibilities
1. Storytelling & Brand Voice (The Core)
- Create powerful, emotionally engaging stories for Vehicle 360 and D2C products.
- Define and maintain a consistent brand voice across all channels.
- Write high-quality copy for website, emails, social media, videos, and long-form content.
2. Performance & Content Marketing
- Produce conversion-focused content for ads, landing pages, and sales funnels.
- Lead SEO content efforts to boost rankings and build brand authority.
- Track content KPIs (traffic, engagement, conversions) and optimize using insights.
3. Product & D2C Focus
- Develop product-focused content that clearly communicates value and features.
- Collaborate with Product and Design teams for aligned copy and creative output.
Ideal Candidate Profile
- Experience (Mandatory): 35 years in content creation and marketing with a strong focus on business impact.
- D2C Exposure (Mandatory): Proven experience creating content for product-based D2C brands or consumer-tech companies.
- Core Skills: Strong in storytelling, content strategy, performance marketing, and content marketing.
- Execution Ability: Excellent copywriting across channels with a good understanding of SEO fundamentals.
- Portfolio (Mandatory): Must showcase high-performing content and ad campaigns that delivered measurable conversions.
- Mindset: Creative, data-driven, and comfortable working in a fast-paced environment.
- Preferred Titles: Content Head (D2C Products), Marketing Head (D2C Products), Content Creator for D2C Brands.
Working Hours:
- Monday to Saturday (6Days) - 10AM to 7PM
