Content Team Lead

We are hiring: Creative & Content Lead

Location: Mumbai

Industry: Health & Wellness | US D2C Platform

Type: Full-time

We are building a science-backed, next-generation D2C health and wellness house of brands designed for the US market. Backed by long-term capital and an ambitious vision, our first flagship brand focuses on women's health—setting a new benchmark for credibility, emotional resonance, and category leadership.

To scale this vision, we are looking for a Creative & Content Lead to serve as the chief architect of our storytelling engine across customer acquisition and lifecycle retention.

The Mission

This role sits directly at the high-impact intersection of consumer psychology, performance marketing, brand aesthetics, and lifecycle strategy. You will own the narrative across every customer touchpoint—from scroll-stopping ad hooks on Meta and TikTok to high-converting landing pages, advertorials, and retention flows.

You are someone who thrives at the 30,000-foot strategic level (mapping annual creative roadmaps) while obsessing over the details (fine-tuning an ad hook, tightening PDP copy, or perfecting an email subject line).

What You Will Own

• Performance Creative Engine: Direct the end-to-end creative pipeline across Meta, TikTok, YouTube, and emerging channels. Develop systematic frameworks for testing hooks, angles, formats, UGC, and creator-led ads to scale CTR, thumbstop rates, and CAC efficiency.
• Retention & Lifecycle Storytelling: Own full-funnel email and SMS communication (welcome series, winback, subscription journeys, product education) to drive repeat purchase rates and LTV.
• Conversion Funnels & Landing Pages: Partner with Growth on CRO, designing high-converting advertorials, quiz funnels, and PDPs that translate scientific formulations into clear, emotionally compelling copy.
• Brand Voice & Creative Operations: Establish a premium, credible, and authentic voice for the US consumer while building workflows, briefing standards, and managing creators, agencies, and internal creative talent.

Who You Are

• 5+ years in creative strategy, performance creative, or content leadership, with deep experience in D2C eCommerce (wellness, beauty, skincare, supplements, or consumer health strongly preferred).
• Proven track record building high-performing paid social creative tailored specifically to the US consumer market.
• Deep grasp of consumer psychology, objection handling, conversion storytelling, and retention mechanics (Klaviyo, Attentive, or equivalent).
• Exceptional English copywriting and editorial standards, coupled with experience directing creators, designers, and video editors.
• Startup mindset: high ownership, agile execution, and a passion for turning complex science into mainstream desire.

Why Join Us

• High-Impact Founding Role: Shape the brand identity and creative playbook from Day 1.
• Build for Global Scale: Direct influence over multi-million-dollar international growth strategies.
• Top-Tier Ecosystem: Competitive compensation, long-term upside, and an environment that values creative experimentation and rigorous performance equally.

Ready to build category-defining brands with us

Drop your portfolio/resume to [Confidential Information] directly to start the conversation.