Content Strategy Lead

Job Title: Content Strategy Lead

Location: Vikhroli, Mumbai

Type: Full-time | In-office

Experience: 13 years

About the Role

Officebing is looking for a Content Strategy Lead who can take ownership of how our content is researched, planned, and delivered across platforms. This role sits at the intersection of industry understanding, content planning, and execution. Ideal for someone who enjoys going deep into the workspace ecosystem and translating insights into clear, high-impact content.

You'll play a key role in shaping how Officebing communicates its perspective on offices, workspaces, and the future of work.

Key Responsibilities

Content Direction & Ownership

Own the content approach for blogs and social media, ensuring consistency in voice, depth, and relevance

Translate industry trends, competitor insights, and customer intent into meaningful content themes

Website & Blog Content

Lead research-driven blog creation for the Officebing website

Structure content for clarity, readability, and search performance

Use AI tools for first drafts while applying strong editing, restructuring, and refinement skills

Ensure published content reflects quality, accuracy, and authority

Social Media Content Strategy

Drive content direction for social platforms in collaboration with designers

Create copies for carousels, infographics, micro-blogs, event coverage, testimonials, and campaigns

Ensure content and design work together to tell a cohesive story

Planning, Review & Analysis

Own the content calendar and plan content proactively

Review performance to understand what is working and what needs improvement

Refine content direction based on insights, trends, and outcomes

What We're Looking For

13 years of experience in copywriting and blog writing

Strong research mindset

Excellent English skills (writing, editing, and communication)

Ability to elevate AI-generated content through thoughtful editing and structure

Familiarity with WordPress, Google Docs, SEO tools, and AI tools for content creation

Comfortable collaborating cross-functionally and taking ownership of outcomes

Why Officebing

Opportunity to shape content strategy for a growing workspace brand

High ownership role with visibility and impact

Room to grow into a broader content leadership position as the team scales