Content & Strategy Lead (B2B Marketing)

How to Apply:

If you find the job opportunity relevant and exciting, please share your additional details here:

https://forms.gle/LYPREJGX6Ju8h331A

This will help the hiring team reach out to you at the earliest.

About Pixelo:

As a new age B2B demand generation and product company, we specialize in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customized to meet the individual needs of each client.

About the Role Content & Strategy Lead

We are seeking an experienced and strategic Content Marketing Specialist to head our content initiatives We are looking for a highly strategic and experienced Content & Strategy Lead to drive our content vision, shape our brand narrative, and lead our content marketing initiatives end-to-end. This role requires deep expertise in B2B content strategy, hands-on execution capability, and strong leadership skills to guide a growing team of writers and creatives.

The ideal candidate is someone who understands B2B SaaS buyer journeys, can think strategically, and knows how to deliver impactful content that aligns with demand generation, brand positioning, and overall business goals.

Responsibilities:

• Develop and own the company's holistic content strategy aligned with growth, demand generation, and brand objectives.Manage and mentor content teams and freelancers
• Oversee creation of SEO-driven content (blogs, case studies, landing pages, etc.)
• Collaborate with SEO, Product, Design, and Marketing teams
• Track content performance and optimize for traffic, engagement & conversions
• Maintain brand voice and editorial quality
• Lead thought leadership initiatives

Preferred experience:

• Strong experience working with B2B SaaS companies or B2B digital marketing agencies.
• Understanding of SaaS buyer journeys, ICPs, personas, and GTM motions.
• Proven experience leading content and strategy functions.
• Exposure to AI content tools (ChatGPT, Jasper, SurferSEO, etc.).
• Strong knowledge of SEO, analytics, keyword research, and content optimization.

Qualification:

• 35 years of experience in content writing, content strategy, or content marketing.
• Demonstrated experience in leading teams and driving content strategy end-to-end.
• Exceptional writing, editing, and storytelling skills.
• Familiarity with tools such as SEMrush, Ahrefs, GA4, WordPress, HubSpot, Notion, etc.
• Strong analytical mindset with the ability to translate data into strategy.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.

Contact Information: [Confidential Information]