Job Overview
We are looking for a strategic and creative Content Strategist to plan, develop, and execute compelling content across digital platforms. The ideal candidate will be responsible for shaping the brand's content direction, driving engagement, and aligning storytelling with business goals.
Key Responsibilities
- Develop and execute a comprehensive content strategy aligned with brand positioning and marketing objectives
- Plan monthly and quarterly content calendars across Instagram, Facebook, LinkedIn, X, YouTube, and other relevant platforms
- Ideate campaign concepts, content themes, and storytelling angles
- Collaborate with design, performance marketing, and sales teams to ensure cohesive messaging
- Oversee copywriting, captions, scripts, and campaign messaging
- Analyze content performance metrics and optimize strategy accordingly
- Identify trends, audience insights, and competitor activities to refine content direction
- Ensure brand consistency in tone, style, and communication across all touchpoints
- Work closely with influencers, creators, and agency partners (if applicable)
Required Skills & Qualifications
- 2-4 years of experience in content strategy, digital marketing, or brand communication
- Strong understanding of social media platforms and content formats
- Excellent writing and storytelling skills
- Ability to think creatively while aligning with business KPIs
- Strong analytical mindset with experience using insights and performance data
- Experience in D2C, lifestyle, retail, or consumer brands preferred
- Can work in coordination with the marketing and creative teams.
Key Performance Indicators (KPIs)
- Growth in engagement rate and followers
- Improvement in reach and content visibility
- Increase in website traffic from content channels
- Campaign performance and brand recall
- Content consistency and timely execution
Preferred Traits
- Trend-aware and culturally updated
- Detail-oriented yet big-picture thinker
- Strong ideation and brainstorming skills
- Collaborative and proactive
