Content Strategist

Department: Content Engineering

Hiring & Reporting Manager: Joy - Chief of Staff & Lead Content Engineer

Website: visibilitystack.ai

Working Location: Janakpuri, New Delhi [Work from Office]

About VisibilityStack

VisibilityStack is a content engineering platform, helping brands generate and capture demand across search engines, LLMs, and AI assistants. It engineers content to show up wherever buyers are searching: Google, Bing, ChatGPT, Gemini, Claude, Perplexity, YouTube, and socials.

Through an integrated agent suite, VisibilityStack helps companies identify what buyers are searching for and create content that drives visibility, demand, and conversions.

Role Overview

We're hiring a Content Strategist with deep experience in B2B SaaS inbound marketing.

This role is responsible for owning the writing and narrative layer of our marketing across website content, inbound content, social media, and marketing assets.

You will translate product ideas, positioning, and market insights into clear, compelling content that attracts the right audience and drives demand.

You should be someone who can take complex ideas and turn them into simple, persuasive narratives that educate, engage, and convert. In short, your writing will shape how the market understands VisibilityStack.

What You'll Own

1. Inbound Marketing Content

Own the creation of high-quality inbound content designed to attract and educate our target audience.

You will:

• Write long-form blog articles that support organic growth and authority
• Develop content aligned with buyer journeys and inbound marketing strategy
• Turn complex product or industry concepts into accessible educational content
• Identify opportunities to create foundational and high-value inbound assets

2. Website & Marketing Copy

You will own the writing layer of the VisibilityStack brand.

This includes:

• Website messaging and page copy
• Landing pages and campaign assets
• Product messaging and feature explanations
• Sales enablement content and marketing collateral

3. Social & Distribution Content

Strong content doesn't end at publishing.

You will:

• Write platform-native content for LinkedIn and other social channels
• Repurpose long-form content into high-performing social content
• Translate key company insights and industry perspectives into shareable posts
• Support founder-led distribution when needed

4. Product Marketing Support

While this is primarily a content role, you may also support product marketing initiatives when needed.

This may include:

• Writing feature announcements or product explainers
• Supporting launch content or feature education
• Translating product capabilities into clear messaging for customers

You'll Fit Right In If You

• Have 34 years of experience writing inbound content for B2B SaaS companies
• Have written blogs, website content, landing pages, and marketing assets
• Understand how inbound content supports organic growth, demand generation, and authority
• Can simplify complex technical or product concepts
• Have experience writing for multiple formats and platforms
• Can move quickly between strategy, writing, and iteration

What Makes You Stand Out

• You can think beyond just writing articles, you see content as a growth asset.
• You know how to use AI tools (ChatGPT, Claude, etc.) intelligently for scale, not shortcuts.
• You've built content that ranks organically and drives pipeline.
• You understand how to adapt tone and structure depending on the audience and platform.
• You can switch tones, from conversational copy to strategic insight, effortlessly.

This Role Is Not For You If

• You prefer executing tasks rather than shaping strategy.
• You struggle with ambiguity or dynamic environments.
• You're looking for a 9-5 job in the traditional sense. We move fast and expect obsession.
• You write fluff to hit word counts.

What You'll Get

• Ownership from day one. Your work will define our brand voice.
• The opportunity to work at the frontier of AI visibility and organic growth.
• Freedom to experiment with new content formats and frameworks.
• Direct collaboration with founders, marketers, and product leaders shaping the company.

We don't hire easy. We don't fire easy. But if you're worth your salt, you'll thrive here.