Content Strategist

Job Title: Social Media and Content Strategist

Location: Chandigarh (CCR)

Company Overview:

Theater is a dynamic and rapidly growing fashion start-up based in India. Our mission is to create India's best design-led, mass-premium western fashion company. At present, Theater specializes in footwear, handbags, fragrances, and stockings for women.

Position Overview:

We are hiring a Social Media and Content Strategist to own content planning, styling, and execution across our website, Instagram, and paid ads. The role requires strong visual judgment, hands-on shoot execution, and the ability to translate brand and business goals into clear, effective content.

This is an execution-led strategy role, not a scheduling or posting role.

Key Responsibilities:

1.Website and Social Content

• Support content planning for website, Instagram, and paid ads- including banners, collection imagery, and product content
• Assist in campaign ideation, shot lists, and content breakdowns as per briefs
• Execute Instagram content across Reels, posts, carousels, and stories.

2.Styling & Shoots

• Execute styling for product, campaign, and social shoots
• Support planning and execution of product and lifestyle shoots
• Coordinate with photographers, videographers, and creators as required

3.UGC & Ads

• Support sourcing, briefing, and curation of UGC
• Assist in development and iteration of static and video ad creatives

Requirements:

• 3+ years experience in content, social, or brand roles
• Experience with fashion, lifestyle, or D2C brands
• Strong visual sense and basic styling experience
• Familiarity with Instagram and ad content formats
• Strong execution and coordination skills

Outcomes Expected:

• Clear, consistent brand presence across platforms
• Campaign-led content execution
• Website and social visuals that support the respective objectives.

Application Process:

Interested candidates may share their CV at [Confidential Information] with the subject line:

Social Media and Content Strategist

Theater is an equal opportunity employer. We celebrate diversity and are committed to creating an

inclusive environment for all employees.