Content Strategist

About Us :

We are Name Strings – a young , dynamic and fast-growing D2C jewellery brand specialising in personalised jewellery . We're scaling fast, and we need a Content Strategist who lives & breathes content – Facebook ads, reels, hooks, UGC, trends, and storytelling. Someone who doesn't just post but knows how to plan, brief, and drive campaigns that perform.

What You'll Do :

• Ad Content Planning : Plan Monthly ad concepts (Images, Videos)
• Instagram & Organic Content : Planning & posting as per a structured Instagram content calendar (reels, carousels, photos)
• Coordination & Management: Work with UGC creators, agencies & photographers to bring ideas to life.
• Performance Tracking: Track performance & Maintain a content library of winning ad formats.

What We're Looking For

• 2–4 years experience in D2C brand / ad agency / influencer marketing.
• Obsessed with Instagram & UGC trends.
• Can turn a product into a story that makes people stop & feel.
• Well verse with the basics of performance creatives (Meta/Instagram ads).
• Organised - can manage multiple creators, agencies & Projects.
• Bonus: Canva/Figma/Notion skills to keep things moving.

Job Type: Full-time

Ability to commute/relocate:

• Turbhe, Navi Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• D2C brand content strategy: 1 year (Preferred)
• Social media management: 1 year (Required)
• Content Creation Experience