Content Strategist

Company Description

We seek a creative and data-driven Content Strategist to develop and execute engaging content strategies across various platforms at Rorosaur Foodtech Private Limited. In this role, you will conduct primary research on early childhood nutrition, ideate innovative content, and craft compelling copy primarily for Instagram and our website. Your expertise in social media trends, audience segmentation, and content storyboarding will be crucial in growing our brand presence and driving engagement. You will also be responsible for managing the content calendar and analyzing social media analytics to optimize performance. This is an excellent opportunity to build a strong portfolio in the food industry and hone your skills in social media marketing and content creation. If you are passionate about creating impactful content and have a knack for understanding audience behavior, we invite you to apply!

Roles & Responsibilities:

Content Research and Ideation

1. Research early childhood nutrition topics from Brand Managers.

2. Analyze data for audience insights and trends.

3. Brainstorm content ideas aligned with brand and marketing.

4. Stay updated on food tech, nutrition, and social media trends.

5. Collaborate with Brand Managers on content needs.

6. Identify information gaps and ensure content accuracy.

Content Creation and Copywriting

1. Ensure content adheres to brand guidelines and regulations.

2. Proofread and edit content for accuracy.

3. Adapt content for different channels, maintaining brand consistency.

4. Write clear, SEO-friendly website content.

5. Craft compelling and concise copy.

6. Transform research into engaging social media (Instagram) content.

Content Storyboarding and Visual Planning

1. Maintain a library of visual assets and templates.

2. Review design mockups.

3. Provide clear instructions to designers.

4. Collaborate with designers on visual elements and brand aesthetics.

5. Develop visual concepts for content.

6. Create storyboards for content ideas to share with designers.

Collaboration and Communication

1. Document content processes.

2. Maintain open communication.

3. Present content ideas to the marketing team.

4. Communicate with stakeholders for feedback and alignment.

5. Participate in brainstorming sessions.

6. Work with Brand Managers and Designers for content execution.