Company Description:
Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work.
Job Title: Political Content Strategist
Role Overview
We are seeking an experienced Political Content Strategist to lead the creation, execution, and optimization of content strategies for political campaigns, public affairs initiatives, and reputation management efforts. The ideal candidate has hands-on experience working in political campaigns and understands the fast-paced, high-stakes nature of political communication across digital and traditional platforms.
Key Responsibilities
1. Content Strategy & Planning
- Develop and execute comprehensive content strategies aligned with campaign goals, voter segments, and messaging priorities
- Translate political narratives, policy positions, and campaign themes into compelling content formats
- Plan content calendars for multi-channel distribution (social media, speeches, press releases, email campaigns, websites)
2. Campaign Messaging
- Craft clear, persuasive, and consistent messaging tailored to diverse audiences
- Ensure message discipline across all communication channels
- Collaborate with campaign leadership, speechwriters, and policy teams to maintain narrative alignment
3. Digital Content Creation
- Oversee the creation of engaging digital content including social media posts, videos, graphics, blogs, and rapid-response materials
- Optimize content for platform-specific performance (e.g., X/Twitter, Instagram, YouTube, WhatsApp, etc.)
- Lead real-time content creation during events, debates, and breaking news cycles
4. Rapid Response & War Room Coordination
- Monitor news cycles, opposition activity, and social media trends
- Develop quick-turnaround content to respond to emerging issues or crises
- Work closely with research and communications teams to counter misinformation and shape narratives
5. Audience Targeting & Data-Driven Insights
- Use voter data, polling insights, and digital analytics to refine messaging strategies
- Identify key audience segments and tailor content accordingly
- Track and analyze content performance, adjusting strategies to maximize reach and engagement
6. Brand & Reputation Management
- Build and maintain a strong, authentic public image for candidates or organizations
- Ensure consistency in tone, voice, and visual identity
- Manage online reputation and sentiment
7. Collaboration & Leadership
- Work cross-functionally with digital teams, designers, videographers, media relations, and field teams
- Manage content teams, agencies, or freelancers where applicable
- Provide strategic guidance during campaign planning and execution phases
Required Qualifications
- Bachelor's degree in Political Science, Communications, Journalism, or related field (Master's preferred)
- 3–7+ years of experience in political campaigns, public affairs, or advocacy communications
- Proven track record of developing and executing successful political or issue-based content strategies
- Strong understanding of political landscapes, voter behavior, and media ecosystems
- Excellent writing, editing, and storytelling skills
Preferred Skills
- Experience in election campaigns (local, state, or national level)
- Strong grasp of digital platforms, algorithms, and political advertising tools
- Ability to work under pressure and manage tight deadlines
Key Competencies
- Strategic thinking with a strong political instinct
- Creativity combined with analytical decision-making
- Adaptability in a fast-changing news environment
- High attention to detail and message discipline
- Strong interpersonal and stakeholder management skills
Work Environment
- Fast-paced, high-pressure campaign setting
- May require long hours, especially during election cycles
- Flexibility to travel or work on-ground during campaigns
Employment Type: Contractual
Working Days: (Monday to Saturday)
Work Location: Chandigarh (Mohali)
