Content Strategist Lead

Content Strategist Lead – Video & Storytelling

Company: PERCH Brands Pvt. Ltd.

Experience: 2–5 Years

Location: West Delhi

Work Mode: On-site

Employment Type: Full-time

About PERCH

PERCH Brands Pvt. Ltd. is a rapidly growing homegrown D2C menswear brand, founded in 2023. We focus on premium-quality smart-casual apparel for the contemporary Indian man, combining refined everyday aesthetics, sharp silhouettes, premium fabrics and modern design.

We are looking for a Content Strategist Lead who is deeply focused on video, storytelling and culture-led content to shape how PERCH shows up across social media.

This is not a conventional copywriting role. We are looking for someone who can think in stories, formats, visual narratives and video concepts.

What You'll Do

• Develop the overall video content strategy for PERCH across Instagram, YouTube and other relevant platforms
• Build content pillars, recurring formats and series that strengthen the brand's identity
• Develop story-led Reels that have a clear idea, narrative and visual direction
• Turn fashion, culture, lifestyle and everyday observations into engaging video concepts
• Develop concepts that are entertaining, culturally relevant, visually interesting and brand-aligned
• Move beyond conventional product showcases and create content where the story comes first and the product fits naturally into it
• Ideate concepts for Reels, campaigns, brand films, social series and product launches
• Develop detailed briefs for shoots, including concept, hook, narrative, references, shot direction and desired outcome
• Work closely with creators, influencers, stylists, photographers, videographers and the internal marketing team
• Identify emerging social formats, cultural trends and content opportunities and translate them into relevant PERCH content
• Build a strong content calendar with a mix of brand storytelling, entertainment, fashion, culture, product and creator-led content
• Review content performance and use insights to improve formats, hooks, retention and engagement
• Experiment with new formats, storytelling structures and visual treatments
• Maintain a consistent premium and contemporary brand identity across video content

The Kind of Content We Want

We are looking for story-led, idea-driven content.

Think:

• Strong hooks and narratives
• Fashion integrated naturally into the story
• Character-driven or situation-driven content
• Cultural observations and relatable insights
• Smart humour and contemporary storytelling
• Editorial and cinematic visual references
• Recurring content formats and series
• Creator-led storytelling
• Content that people would want to watch even when they are not actively looking to buy a product

No forced trends just because they are trending.

No repetitive product shots with music.

No boring catalogue-style content.

The objective is to create distinctive, watchable and memorable content that builds the PERCH brand.

What We're Looking For

• 2–5 years of experience in content strategy, social media, creative strategy or video content
• Strong experience in video-first social content
• Proven ability to develop concepts from idea → script/structure → shoot → final content
• Strong understanding of Instagram Reels and contemporary social video formats
• Strong storytelling and conceptual thinking
• Good understanding of fashion, lifestyle, youth culture and digital trends
• Ability to identify what makes a video watchable and shareable
• Experience working with creators, production teams or influencers is preferred
• Fashion, lifestyle, D2C, media, entertainment or consumer-brand experience preferred