Content Strategist

We are looking for a creative and trend-driven Content Strategist who can plan and develop engaging content for a jewellery brand across social media, advertisements, website campaigns, and creator collaborations.

• Plan monthly and weekly content strategies for the jewellery brand.
• Develop creative concepts for Instagram Reels, Static Posts, Carousels, Stories and Ads.
• Write engaging hooks, scripts, captions, ad concepts and campaign communication.
• Create content ideas around jewellery products such as necklaces, bracelets, rings, earrings, anklets, personalised jewellery, etc.
• Research current Instagram, fashion, jewellery and social media trends.
• Develop UGC and influencer content concepts that feel natural and relatable.
• Plan content for product launches, festive campaigns, offers and seasonal promotions.
• Create detailed creative briefs for graphic designers, video editors and content creators.
• Suggest different content angles such as:
• Product-focused content
• Offer-focused content
• Trend-based content
• Educational content
• UGC / Creator-style content
• Styling content
• Jewellery gifting content
• Festive and occasion-based campaigns
• Maintain and manage the content calendar and creative tracker.
• Coordinate with designers, editors, influencers and marketing teams to ensure content is delivered on time.
• Analyse which content formats, hooks and concepts are performing well and suggest improvements.
• Support performance marketing campaigns by regularly developing fresh creative concepts for Meta Ads.

• Strong understanding of Instagram, Reels, social media trends and digital content.
• Good copywriting and storytelling skills.
• Ability to write short, attention-grabbing hooks and scripts.
• Good understanding of fashion, jewellery, beauty or lifestyle content.
• Creative thinking with the ability to generate multiple content ideas regularly.
• Basic understanding of Meta Ads and performance creatives is preferred.
• Ability to research competitor brands and identify new content opportunities.
• Good communication and coordination skills.
• Basic knowledge of Canva, Google Sheets and content planning tools is an advantage.

• Someone who actively follows jewellery, fashion, lifestyle and social media trends.
• Creative and comfortable experimenting with new content formats.
• Able to understand a brand's visual identity and maintain consistent communication.
• Previous experience with a jewellery, fashion, beauty, D2C or e-commerce brand will be preferred.
• Salary Range: 15,000 – 25,000 per month, depending on skills and experience.