Content Strategist

Job Title- Content Strategist.

Salary: - Upto 30K

Location: - Delhi NCR

Company: - IIM SKILLS

Working: - 6 Days working (5-day office and Saturday WFH)

About Company.

IIM SKILLS is a globally recognized Ed-Tech institute started in 2015, headquartered in New Delhi, India known for professional skill-development and certification programs across domains like Marketing and Finance i.e, Digital marketing, Finance Modelling, Content Writing based on Online Learning with the knowledge of Market Trends.

Role Overview

We are looking for a talented and creative Content Strategist to join our growing team. In this role, you will be responsible for planning, developing, and managing high-quality content across all digital platforms. You will work closely with the SEO, social media, and Design teams to create compelling content that drives brand awareness, lead generation, and learner engagement.

Key Responsibilities

Performance Marketing

• Basic knowledge of ads and ad graphics.

Video Production & On-Camera Presence

• Planning of shoot, and present video content for social media, YouTube, course promotions, and brand campaigns.
• Operate basic camera equipment confidently; understand basic videography principles including framing, composition, and shot types.
• Set up and manage video lighting (ring lights, natural light) to ensure professional-quality output.
• Comfortable appearing on camera as a presenter or host for reels, shorts, explainer videos, and live sessions. (optional)

Script Writing

• Write clear, engaging, and audience-specific scripts for ad films, YouTube videos, reels, and course promo videos.
• Adapt scripts for different formats – long-form YouTube, short-form reels/shorts, and paid video ads.
• Collaborate with educators and trainers to translate complex course content into compelling video scripts.

Content Creation

• Create and manage content across platforms: Instagram, Facebook, YouTube, LinkedIn, and the IIM Skills websites.
• Develop a content calendar that aligns organic content with paid campaigns and course launches.
• Write compelling ad copy, captions, email subject lines, and landing page content.
• Ensure all content is on-brand, SEO-friendly, and optimised for platform algorithms.

Qualifications & Skills

• Graduate/ Post Graduate
• Certified in Digital Marketing or having some practical knowledge of it.
• Exception Communication Skills.
• Experience in ED-tech and content creation and can be appear in front of camera will get edge.
• Confident with the camera and can be out spoken and energetically presentable.

What you get

• Prior experience in ed-tech, digital education, or online course marketing.
• Knowledge of retargeting strategies and custom audience creation on Meta and Google.
• Experience with influencer collaboration and UGC (User Generated Content) campaigns.
• Experience of Analytics and performance tracking, social media strategy.
• Working under professional seniors who will help in learning.

How to Apply

Share your updated resumes at [Confidential Information]