Content Strategist (Full-Time)

If you are passionate and wish to build a career and growth path in the area of content, please read details:

About RINGS & I

RINGS & I is India's first designer diamond ring studio a brand born from the belief that

every love story deserves something truly personal. We operate on a Made-to-Order (MTO)

model, where each ring is crafted post-purchase, with high customization and emotional

value at its core.

Our fulfilment process isn't just about speed it's about precision, coordination, and care

across multiple stakeholders. We are early in our journey but intentional in every step.

As we scale across cities and product lines, we are looking for passionate individuals who

want to be part of building something new, bold, and lasting.

Founder's Note:

At RINGS & I, content isn't just about posting it's about telling a story that makes people

stop, feel, and connect. We do not primarily do aesthetic content, we are information and solution driven in our content approach. This means, each piece requires solid research.

We're looking for someone structured, strategic, and deeply curious about how content truly

works.

In a startup, growth is fast and directly linked to your performance. If you're dedicated,

entrepreneurial in your mindset, and eager to grow quickly by taking full ownership of your

work, we should talk.

Position

Content Strategist Mumbai

Location

Andheri/Borivali, Mumbai Full-Time, On-site

Key Requirement

Must have organically scaled an Instagram page/Youtube Channel from 0 to 1,00,000+ followers.

Has hands-on experience on content strategy, team management and production execution

Responsibilities

Strategize, Script & Structure: Build and own the brand's content strategy by developing

clear content pillars and buckets that align with business goals, campaigns, and brand

storytelling.

Creative Ideation & Scripting: Conceptualize and write scripts and storyboards for videos,

reels, and campaigns that bring our brand to life blending emotion, education, and

entertainment.

Content Direction & Production: Lead the process of getting content shot, edited, and

published across channels from briefing creative teams to directing shoots and ensuring

brand consistency.

Multi-Channel Distribution: Plan and oversee the publishing and optimization of content

across all digital platforms Instagram, YouTube, LinkedIn, and website ensuring each

channel communicates the right tone and message.

Brand Perception & Engagement: Monitor how the brand is perceived through content

focusing on tone, aesthetics, and emotional resonance while tracking engagement

metrics like likes, comments, shares, and saves.

Educational Storytelling: Since RINGS & I is an infotainment-driven brand, create content

that educates and empowers customers helping them make informed decisions while

building trust and aspiration.

Performance Analysis: Regularly review content performance analytics to identify what's

working, learn from audience responses, and continuously refine hooks, formats, and

frequency.

Cross-Team Collaboration: Work closely with the marketing, design, and product teams

to ensure that every piece of content ties back to the brand's positioning and ongoing

campaigns.

Skills & Qualification

Proven experience taking an Instagram page from 0 to 100,000+ followers organically

Deep understanding of hooks, shareability, save-worthy formats

Good communication skills in English (and Hindi/Marathi for local relevance)