JOB TITLE: Ecommerce Content Strategist
Location: Gurugram
Department: Ecommerce
Reporting To: Head of Ecommerce
Experience Level: Mid-Senior Level (6-8 Years)
KEY RESPONSIBILITIES
1. Digital Ecommerce Content Strategy
- Own the Perfect Digital Store (PDS) execution across Amazon, Flipkart for multiple product portfolios.
- Assess assortment completeness, content quality, search visibility, creatives and Reviews and Ratings; translate briefs into prioritised action plans with defined owners and timelines.
- Govern Digital Shelf standards across listings—including A+ Content, Brand Store, and catalogue hygiene—ensuring a consistent brand narrative that improves organic discoverability and conversion.
2. New Product Launch (NPI) & Engagement Planning (Core Focus)
- Explore and plan activities centered around key selling points for every new product launch.
- Optimize material quality, copywriting, and develop resource exposure strategies to win platform contests and engagement visibility wars.
- Manage specific launch content elements including product storytelling, feature highlights, RPD (Rich Product Description), and SEO-friendly FAQs.
- Spearhead NPI launch strategies for new SKUs across categories, ensuring shelf-ready listings and search-optimised content from Day 1.
3. Traffic Conversion & Activity Integration
- Integrate sales, marketing and GTM (Go-to-Market) strategies to meet product activity goals (traffic, conversion, NM sales).
- Manage banner planning and landing page coordination for major sales events (Big Billion Days, Great Indian Festival, Days).
- Own FSN creation and manage critical metrics including CTR, NM and search performance.
4. Content Asset Management & IMC
- Participate in IMC discussions with a deep understanding of s product features.
- Conduct material thinking by optimizing scenes, copywriting, and storylines to increase consumer interest and conversion rates.
- Ensure all ecommerce content assets (images, videos, A+) are platform-optimized and aligned with brand voice.
5. Market Insight & Project Management
- Analyze key visuals, details, and resource positioning within the mobile phone industry (specifically Flipkart & Amazon) to identify new site functions and benchmark competitor success.
- Act as a project manager to own and execute complete launch and event projects from end to end, coordinating with category, creative, and platform teams.
CORE COMPETENCIES REQUIRED
- Ecommerce Platforms: Candidate should be aware of platform content ops work especially for Amazon and Flipkart
- Content & Listing Tools: Candidate should be able to explore goodness of AI tools
- Soft Skills: Project Management, Team Leadership, Capability Building, Platform Relationship Management
REQUIREMENTS (Qualifications & Experience)
- Experience: 5-8 years of professional experience in the e-commerce industry (mandatory).
- Proven Track Record: Demonstrated ability to manage end-to-end project lifecycles, content strategy, and performance metrics
- Portfolio: Must be able to provide examples of successful product launches on Flipkart/Amazon where you led content strategy and contest planning.
