UAC is hiring for Unreal Foods
About Us: Unreal foods is a food innovation and brand expansion company bringing iconic global food concepts to India. We partner with international brands to localise, launch, and scale them successfully across the Indian market. From strategy and market entry to operations and growth, we provide end-to-end support to build sustainable, scalable food brands. Our approach blends global expertise with deep local insights. At our core, we are driven by consumer experience, operational excellence, and long-term brand value.
Working Model: Onsite
Location: Indiranagar, Bengaluru.
Days: Monday - Friday
Timings: 9AM - 7 PM
Budget: Upto 30 LPA (depending on experience)
Experience: 5+ years
About the Role:
We are hiring for a Content marketer that owns how the brand is positioned, expressed, and grown through content. This person will use Instagram as a primary marketing lever - shaping narrative, building structured content pillars, driving engagement and recall, and aligning creative output with clear business objectives. We're looking for someone who has previously worked on a brand with strong Instagram performance and understands how strategy, storytelling, and platform dynamics come together to drive measurable growth.
Key Responsibilities
1) Instagram Strategy & Growth
- Own and drive the brand's Instagram strategy end-to-end
- Define content pillars aligned with brand positioning and business goals
- Build a structured content engine (Reels, carousels, storytelling formats)
- Identify trends and translate them into brand-relevant formats
- Drive measurable growth across engagement, reach, saves, shares, and community
2) Content Ideation & Execution
- Conceptualise high-performing short-form content with strong hooks and narratives
- Script, brief, and guide execution with designers, editors, and creators
- Ensure all content is platform-native, culturally relevant, and differentiated
- Maintain consistency in tone, voice, and visual identity
- Repurpose and extend content intelligently across platforms
3) Brand & Positioning
- Strengthen and evolve the brand's voice and storytelling
- Translate consumer insights into clear, compelling messaging
- Ensure alignment between content, campaigns, and overall brand strategy
- Contribute to defining target segments and how we speak to them
Digital Marketing & Performance Alignment
- Work closely with performance marketing to align organic and paid strategies
- Contribute to Meta-led growth initiatives and campaign planning
- Set KPIs for Instagram-led marketing efforts and track outcomes
- Use analytics and audience insights to refine strategy and execution
Partnerships & Collaborations
- Lead influencer and creator collaborations aligned with brand positioning
- Identify and build strategic partnerships that enhance credibility and reach
- Support digital-first launches and high-impact brand moments
What We're Looking For
- 36 years of experience in content-led marketing or social-first brand roles.
- Prior experience working with a well-known Instagram or YouTube creator, creator-led brand, or high-performing content team.
- Strong understanding of platform strategy - formats, hooks, storytelling structures, audience psychology, and distribution dynamics.
- Proven ability to contribute to measurable growth across engagement, reach, and community building.
- Ability to translate creator-style content thinking into structured brand marketing.
- High ownership, strong execution ability, and comfort working in fast-paced content environments.
Optional but valued: Interest in food and food culture, especially within consumer or D2C brands.
