Content Specialist

1. Channel Strategy & Positioning

Launch and structure the YouTube channel aligned with financial brand positioning

Define content pillars (Bonds, Fixed Income, Investor Education, Product Explainers)

Conduct keyword research for high-intent finance queries

Identify content gaps from competitors

2. Financial Content Planning & Scripting

Create monthly content calendars aligned with marketing goals

Write clear, compliant, high-retention scripts

Simplify complex concepts like YTM, credit ratings, risk profiling

Work with compliance team for required disclaimers

3. Production & Shoot Management

Coordinate shoots (in-house or with vendors)

Direct anchors/experts during filming

Ensure professional quality (audio, lighting, delivery)

Guide editing for retention, hook strength, and CTAs

4. SEO, Publishing & Optimization

Upload with SEO-optimized titles & descriptions

Create high-CTR thumbnails

Implement YouTube Shorts strategy

Optimize end screens, chapters, tags

5. Growth & Performance Tracking

Monitor CTR, retention, watch time, subscribers

Improve performance via thumbnail & title testing

Align content with lead generation funnel

Share monthly analytics reports

Required Skills

Strong understanding of YouTube SEO & algorithm

Experience in finance / educational content

Scriptwriting capability

Working knowledge of video editing tools

Analytical mindset

Ability to coordinate with product & compliance teams