Content Specialist

What You'll Do

Performance & Growth Creatives

Own creative strategy for Meta, Google, marketplaces (Amazon/Flipkart/Supertails) & Q-commerce

Ship high-converting formats: UGC, testimonials, education, founder-led, offer-led

Turn insights into hooks, angles, and repeatable creative frameworks

Optimise with the performance team using CTR, hook rate, CVR, ROAS, CAC

Lead campaign creatives for launches, sales, festive moments & Shark Tank leverage.

Brand, Social & Creators

Own Instagram strategy (reels, carousels, education, community storytelling)

Build content pillars (nutrition, myth-busting, founder journey, cat health wins, community)

Lead influencer/creator collaborations for both performance & brand

Convert reviews, DMs, UGC into trust-building brand stories

Build and lead Smylo's creative pod (social, video, design) and manage external creators.

Platforms & Partnerships

Own marketplace creatives (listing, A+ content, conversion assets)

Collaborate with Zepto, Blinkit & Swiggy Instamart on co-branded campaigns

You'll Be a Great Fit If You

Have built content/creatives at a D2C or consumer brand (food, beauty, wellness, pet care preferred)

Have personally shipped performance creatives that scaled

Are comfortable reading numbers and explaining why a creative worked/didn't

Love experimenting fast, spotting trends early, and building from 01

Want to grow into a larger brand/creative leadership role