Content Specialist

Tail Blazers Copperfield

Ahmedabad, India

1-4 Years

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Posted 2 hours ago
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Job Description

TailBlaze is hiring: Content & Creative Growth Associate

We're looking for someone who can turn a good idea into damn, that's a great hook.

Someone who can write:

ad scripts, reel ideas, captions, founder posts, campaign lines, and content that doesn't sound like it was born in a corporate boardroom.

This is not a post 3 creatives a week role.

This is a think, write, test, learn, repeat role.

You'll work with the founders, strategy, design, and performance teams to build content that:

makes pet parents stop scrolling
explains nutrition simply
supports Meta ads
builds trust
and still sounds warm, human, and TailBlaze

Location: Ahmedabad

Type: Full-time

Experience: 1–4 years

Compensation: ₹4.2L – ₹6.5L fixed + Upside

Higher for exceptional fit

About TailBlaze

TailBlaze is building science-backed, culture-first products and education-led experiences for pet parents in India.

We're not here to build just another pet brand.

We're building a brand around love, trust, better nutrition, and longer, healthier lives for pets.

We are looking for a Content & Creative Growth Associate who can help us turn ideas, consumer insights, product stories, and founder thoughts into content that people actually stop for.

What this role is about

This is not a write captions and post on Instagram role.

This is for someone who understands that great content can:

build trust
explain products simply
make people feel something
support paid ads
help customers understand why TailBlaze matters

You will work closely with the founders, Mahi, the designer, and the performance marketing team to create content ideas, ad hooks, scripts, copy, and campaign concepts.

What you will work on

Ad hooks and scripts

Write hooks and short scripts for Meta ad creatives
Create UGC-style concepts and ad angles
Help convert product benefits into simple, scroll-stopping ideas

Social media content

Create content ideas for Instagram, LinkedIn, and other brand channels
Write captions, post copy, carousel copy, and short-form content scripts
Help build a consistent TailBlaze content voice

Founder-led content

Turn founder thoughts, product stories, pet-parent insights, and brand beliefs into posts and videos
Help shape Manaal / TailBlaze founder content in a sharp, authentic way

Campaign and launch support

Support new product launches, offers, and campaign ideas
Work with the designer to brief creatives clearly
Help create content around education, trust, and pet-parent emotion

Creative research

Track what good D2C, pet, wellness, food, and lifestyle brands are doing
Find references, formats, hooks, and content ideas worth adapting for TailBlaze

What we are looking for

1–4 years of experience in content, copywriting, social media, creative strategy, or growth content
Strong writing ability
Good taste and strong consumer understanding
Ability to write simple, clear, emotionally sharp content
Comfort with fast-moving startup work
Curiosity about D2C, pets, nutrition, community, and consumer brands
Ability to work closely with designers and marketers

Strong plus

Experience with D2C, ecommerce, wellness, food, beauty, pet, or lifestyle brands
Experience writing ad hooks or short-form video scripts
Understanding of Instagram / Reels / UGC-style content
Ability to think both creatively and commercially

You may be a fit if

you can turn one idea into 10 hooks
you understand that content is not decoration — it has to communicate
you like brands with personality
you can write like a human, not a brochure
you enjoy fast feedback and quick iteration
you love pets, or at least understand why pet parents are emotionally intense people

You may not be a fit if