Roles and Responsibilities:
- Content & Thought Leadership
- Own execution of blogs, website content, and landing pages for the US audience
- Produce thought-leadership and Pulse content aligned to service line narratives
- Build and manage guides, gated content, and ebooks in collaboration with demand teams
- Lifecycle Demand & Programs
- Plan and execute webinars
- Run client-focused campaigns and activities that support upsell, cross-sell, and retention
- Own Demand Pipeline contribution from content and program-led initiatives
- Own ABM campaigns with relevant content, messaging, and assets
- Media, Distribution & Community
- Manage social media execution (primarily LinkedIn, selectively others)
- Own video content creation and YouTube strategy execution
- Drive presence on Reddit and Medium for authority and niche engagement
- Work closely with design and video teams to ensure consistent output
- Collaboration & Alignment
- Work closely with:
- Assistant Marketing Manager Revenue Ops & Performance
- Sales and Growth teams (US)
- Leadership stakeholders
- Ensure content and programs are aligned to active campaigns and pipeline goals
Experience Required:
- 36 years of experience in B2B marketing, preferably in:
- Professional services
- SaaS / Tech
- Consulting or B2B services
- Skills & Capabilities
- Strong content execution skills (written + conceptual)
- Comfortable working across blogs, webinars, gated content, and social
- Understands demand funnels, not just content creation
- Ability to manage multiple programs in parallel
- Data-aware and conversion-focused mindset
- Strong coordination and follow-through
- Experience with ABM campaigns
