Content Specialist

Role Overview

• Role Type: Full-time / Mid-level Marketing
• Primary Focus: Bridging creative storytelling with data-driven social strategies
• Core Goal: Turn online followers and engagement into loyal brand advocates and customers.

Key Responsibilities

• Strategy Development: Build and execute comprehensive social media content calendars aligned with marketing goals.
• Content Creation: Produce engaging daily copy, high-impact graphics, and short-form video assets.
• Community Engagement: Monitor social channels, respond to comments, and manage public brand reputation.
• Analytics & Reporting: Track KPIs like reach, engagement rate, and conversion metrics to optimize ongoing campaigns.
• Trend Monitoring: Stay updated on viral trends, platform algorithm shifts, and emerging social features.

Skills and Qualifications

• Writing & Storytelling: Exceptional copywriting skills with a strong grasp of distinct brand voices.
• Design Literacy: Proficiency with creation and editing utilities like Canva or basic video editors.
• Platform Expertise: In-depth knowledge of major networks like Instagram, LinkedIn, X, and TikTok.
• Analytical Skills: Ability to interpret performance metrics and translate data into actionable strategy adjustments.

Experience

Minimum 1 Year in the field of content creation and planning