Content Specialist

Company Description Haus & Kinder is a leading home lifestyle brand in India, focused on modern, design-driven essentials for millennial customers. The brand emphasizes contemporary aesthetics and high-quality products that elevate everyday living. Applicants can find Haus & Kinder products on the company's own website as well as major Indian marketplaces such as Amazon, Myntra, Flipkart, and FirstCry. The brand is also rapidly expanding its presence on quick-commerce platforms like Blinkit, Instamart, and Zepto, reflecting a dynamic, growth-oriented environment.

Job Profile :

Overseeing brand identity across web, social media, and marketplaces. Responsibilities include managing content calendars, planning influencer campaigns, creating engaging copy, and tracking performance metrics.

Job Responsibilities:

Specific responsibilities and requirements for this position at Haus & Kinder generally include:

• Content Strategy & Creation: Planning monthly content calendars and writing engaging copy to maintain a consistent brand identity.
• Social Media & Influencer Management: Handling influencer marketing campaigns, which often accounts for a large portion of the role, and running marketing across platforms like Instagram and YouTube.
• Visual Aesthetics: Collaborating with design teams to produce high-quality creatives.
• Analytics & Performance: Tracking page growth, analyzing the algorithms, monitoring content performance, and creating weekly reports.

Requirements:

·      Typically requires 1 to 3 years of relevant experience in e-commerce, content strategy, or social media management, alongside functioning knowledge of design tools like Canva.

·      Strong storytelling + strategic thinking

·      Excellent English/content writing

·      Understanding of consumer behaviour

·      Data-driven approach to content